The it-bangle battle: Can the Tiffany Lock challenge the Cartier Love? - Vogue Business

At Bulgari, which is besides owned by LVMH, bracelets person been an country of absorption successful the past fewer years, says Bulgari jewellery managing manager Roberto di Mauro. “In the jewellery business, you indispensable look astatine the antithetic merchandise families and effort to maximise each of them. There are moments erstwhile you request to reenforce your presumption successful 1 assemblage of the business,” helium says, referring to bracelets and adding that the category’s income person doubled successful worth successful the past 5 years.

Viper is the 2nd bangle plan introduced by Bulgari aft B.Zero1 (from £5,900), and it’s already outselling its predecessor, says di Mauro. The snake design, which is simply a location motif featured connected handbags and successful branding, is simply a hit, di Mauro says, including among men. All of Bulgari jewellery is unisex.

De Beers’s RVL postulation broadens the brand’s accessible terms points, reaching a caller antheral lawsuit and furthering its much design-driven and little diamond-dependent products, says CEO Céline Assimon. “This is so a caller territory for us. We person lone conscionable launched the collection, and already, it is performing precise well. We are reaching a caller assemblage but besides speaking to our existing clientele, peculiarly men, who person been asking for bold De Beers pieces they could wear,” she says.

Competing with the Cartier Love

HSBC’s Rambourg estimates that the Love franchise (i.e. each merchandise categories featuring the Love design) could beryllium worthy arsenic overmuch arsenic €1 billion. Cartier declined to comment. Richemont, which owns Cartier, does not interruption retired gross by brand, but Rambourg estimates that yearly revenues exceeded €8 cardinal arsenic of March 2022.