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Basil Hayden continues to radiance a airy connected what bourbon tin beryllium by becoming the authoritative American whiskey of the MICHELIN Guide U.S. Built connected shared values of elevated standards of excellence, the 2 brands look guardant to showcasing refined culinary and spirits with their affiliation that invites consumers to unlock MICHELIN Guide-worthy experiences.
The concern with the MICHELIN Guide is the latest illustration of how Basil Hayden redefines accepted bourbon tropes with their approachable yet refined recipe. Crafted successful 1992 by Booker Noe arsenic portion of the Small Batch collection, Basil Hayden introduced a much subtle broadside of bourbon compared to its counterparts, offering cocktail devotees an unexpected, whiskey aperitif opportunity.
“Consumers question retired MICHELIN and Basil Hayden for akin reasons: They privation an elevated experience,” said Cara Cornelius, vice president of nutrient and question experiences for MICHELIN Americas. “We know, however, radical sometimes presume these experiences are retired of reach, kept down an costly measure oregon intolerable reservations. Our extremity for this caller concern is to bring MICHELIN-level events to the user and amusement however sophistication and prime tin beryllium enjoyed by all.”
Basil Hayden/MICHELIN Guide U.S. tasting garden. Rendering courtesy of Basil Hayden/MICHELIN Guide U.S.
One of the astir anticipated events is an immersive “tasting garden” that volition question to fashionable nutrient festivals crossed the U.S. Kicking disconnected successful June, the co-branded footprint volition diagnostic a diner-inspired exterior that gives mode to a surprise, high-end cocktail barroom wherever attendees of ineligible acquisition property oregon older volition bask Basil Hayden trade cocktails paired with MICHELIN-inspired tiny bites. Designed arsenic an inclusive introduction constituent into the satellite of Basil Hayden and the MICHELIN Guide, attendees volition depart having discovered cleanable pairings and caller occasions for bourbon.
In summation to the pop-ups, Basil Hayden volition service arsenic an authoritative spouse of the 2023 MICHELIN Guide ceremonies and volition contiguous the MICHELIN Exceptional Cocktails Award. The concern besides includes a suite of initiatives, including a sweepstakes wherever a fortunate victor volition get to acquisition a Michelin Star play – inclusive of good eating and luxury accommodations.
“We are honored to beryllium the authoritative American whiskey of the MICHELIN Guide,” said Jonathan Marks, elder selling manager for Global Small Batch Bourbon astatine Beam Suntory. “Both the MICHELIN Guide and Basil Hayden observe excellence successful our crafts portion creating unsocial experiences for consumers, making this the cleanable partnership. At Basil Hayden, we purpose to unlock experiences to marque them accessible and approachable – conscionable similar our whiskey. Basil Hayden’s refined yet welcoming sensation illustration makes it entreaty to some whiskey novices and seasoned bourbon drinkers.”
The Basil Hayden and MICHELIN Guide pop-up circuit kicks disconnected this summertime and continues done the fall:
Chicago, IL – Taste of Randolph, Jun 16-18
Denver, CO – Cherry Creek Arts Festival, July 1-3
Louisville, KY – Bourbon & Beyond, Sept 14-17
Atlanta, GA – Atlanta Food & Wine Festival, Sept 21-24
New York, NY – New York City Wine & Food Festival, Oct 12-15
San Diego, CA – San Diego Bay Wine & Food Festival, Nov 11
Basil Hayden 'Golden Hour' Cocktail. Photo courtesy of Basil Hayden
Make your ain Basil Hayden cocktail astatine location with this look for the ‘Golden Hour:’
1 part Basil Hayden® Kentucky Straight Bourbon Whiskey
3/4 portion Lillet® Blanc
3/4 portion Aperol® Aperitif
Grapefruit peel
Method
1. Combine ingredients implicit crystal successful a mixing glass.
2. Stir thoroughly.
3. Strain into a chilled cocktail solid implicit a azygous ample crystal cube.
4. Garnish with grapefruit peel.
English (US)