‘Through the Five Passes’: Apple highlights iPhone’s cinematic prowess in CNY film | News - Campaign Asia

Award winning manager Peng Fei and manager of photogrpahy Luo Dong utilized lone iPhone 14 Pro and iPhone 14 Pro Max, nary fancy lenses oregon further heavy-duty instrumentality to sprout this astir 18-minute-long heart-warming Chinese New Year film.

For the sixth year, Apple has a caller ‘shot wholly connected iPhone’ movie for this clip of the year. The latest spot,'Through the Five Passes', created with TBWA\Media Arts Lab Shanghai is simply a communicative astir the halfway Chinese virtuousness of resilience and 1 man’s perseverance successful keeping the creation of Chinese Opera alive.

The movie revolves astir a young opera performer arsenic helium awaits his crook for the archetypal large performance. While waiting backstage, helium starts chatting with different artists and has flashbacks of each the past struggles of show and skills.

Going done a rollercoaster of emotions, the solemnisation of grit, courageousness and determination is intricately captured and beautifully portrayed done iPhone 14 and 14 Pro Max’s enactment mode, low-light, and cinematic mode features.

Tracing backmost to the archetypal dynasty of Imperial China, opera has played a cardinal portion successful Lunar New Year traditions—the movie ends with a spotlight connected troupes of professionals that are keeping the creation alive.

Apple's 2022 CNY movie 'The Comeback' tin been seen here. 

Credits 

Agency: TBWA\Media Arts Lab Shanghai 

Director: Peng Fei

Director of photography: Luo Dong

Music: Varqa Buehrer