TikTok adds text-only posts as social media battle escalates

Chinese-owned video streaming app TikTok says it volition connection text-only posts arsenic contention betwixt societal media giants heats up.

The level says the caller diagnostic gives users "another mode to explicit themselves".

Earlier this month, TikTok launched a caller euphony streaming work to rival platforms similar Spotify and Apple Music.

And connected Monday, Elon Musk's Twitter ditched its celebrated bluish vertebrate logo and switched to a achromatic and achromatic X.

TikTok users volition present beryllium offered 3 options connected the app - whether to station photos, videos oregon text.

They volition besides beryllium capable to customise posts by adding sound, determination oregon Duets, which are video reactions to posts by different TikTok users.

"These features marque it truthful your substance posts are conscionable arsenic dynamic and interactive arsenic immoderate video oregon photograph post," TikTok said.

TikTok, which is owned by China's ByteDance, precocious launched a caller euphony streaming service, TikTok Music, successful Brazil and Indonesia.

Last week, the institution besides rolled retired a beta mentation of the work successful Singapore, Mexico and Australia.

A spokesperson said it would let users to "listen, stock and download the euphony they person discovered connected TikTok, arsenic good arsenic stock their favourite tracks and artists with their TikTok community".

That year, the app besides said it had much than 1 cardinal progressive users globally.

Competition betwixt rival societal media firms - specified arsenic Instagram proprietor Meta and X, Mr Musk's rebranded Twitter level - person heated up successful caller weeks.

This month, Meta's caller Threads level went unrecorded connected Apple and Android app stores successful 100 countries, including the UK.

Meta brag Mark Zuckerberg aboriginal said his company's Threads level had signed up much than 100 cardinal users successful little than 5 days.

Also this week, the bluish vertebrate branding connected societal web Twitter was replaced by a logo featuring a achromatic X connected a achromatic background.

The word tweets volition besides beryllium changed to "x's", according to Mr Musk.