Tim Cook shares touching ‘Shot on iPhone’ short film to celebrate Chinese New Year - 9to5Mac

Apple is celebrating Chinese New Year successful a fig of antithetic ways, including with limited-edition AirPods Pro. Now, Apple CEO Tim Cook has taken to Weibo to share a abbreviated movie for Chinese New Year that “reminds america of the efforts needed to flooded the adversity of life.”

The short film, which comes successful astatine astir 15 minutes long, appears to person been wholly changeable with an iPhone 14 Pro. The touching video “shows the powerfulness of pursuing one’s passion,” according to Tim Cook. The Apple CEO explains:

I anticipation you bask this touching communicative that shines a airy connected humanity, shows the powerfulness of pursuing one’s passion, and reminds america each of what it takes to flooded life’s obstacles. Happy Chinese New Year! Enjoy! 

Apple usually shares a mentation of its yearly Chinese New Year video connected YouTube arsenic well. That mentation volition person English subtitles, but it has not been posted yet. We’ll beryllium definite to update this station erstwhile it’s available.

Apple regularly celebrates Chinese New Year successful a fig of antithetic ways. For example, astatine the opening of January, Apple held a two-day buying lawsuit with discounts connected immoderate of its astir fashionable products. It has besides published a dedicated acquisition guide for the Lunar New Year that is disposable worldwide.

Perhaps astir notably, Apple is besides selling a limited-edition mentation of AirPods Pro that features a “Year of the Rabbit” engraving connected the charging case. This limited-edition AirPods Pro mentation is disposable online and in-store for Apple users successful China, Taiwan, Macau, and Hong Kong.

You tin ticker the afloat Shot connected iPhone abbreviated movie via Tim Cook’s Weibo relationship close here.

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