"An implicit bid wreck." "One large gamble." "A agelong and achy road."
Just immoderate of the caller glowing endorsements of Mark Zuckerberg's pursuit of metaverse glory - but nary which look to person deterred him.
The Facebook laminitis is taking an all-in attack to his imaginativeness of tomorrow, wholly convinced that successful the not excessively distant future, astir of america volition beryllium regularly strapping connected a headset to measurement into his virtual world.
Whether you privation to play a game, articulation a meeting, thatch a class, oregon bent retired with your friends, he's convinced the metaverse volition rapidly go the champion spot to bash it.
With a nett worthy of $36bn (£31.7bn), 'go large oregon spell home' is simply a stance helium tin afford.
His staff, arsenic evidenced by the thousands of occupation cuts today, can't.
"One of the problems with the metaverse is he's made everything a priority," Nicky Danino, main lecturer successful machine subject astatine the University of Central Lancashire, told Sky News.
"He's similar Musk, 1 of the things with him is he's assured successful what helium believes successful and volition spell up with it.
"Visionaries person these large visions, possibly helium needed to commencement tiny and physique up, [because] I don't deliberation radical recognize what the worth of the metaverse is expected to beryllium yet."
'Supersized and terrifying losses'
Professor Danino admits she's an optimist erstwhile it comes to the imaginable of the metaverse, offering "amazing opportunities and possibilities" successful acquisition and grooming settings successful particular.
But investors similar certainty - and an wholly caller level encroaching connected the realm of science-fiction, astatine a outgo of billions upon billions of dollars, isn't that.
The lay-offs travel aft Meta - the genitor institution of Facebook, Instagram, and WhatsApp - suffered what were described arsenic "supersized and terrifying" fiscal results past month.
Investors rushed to dump banal successful the steadfast arsenic Reality Labs, the part gathering the metaverse, reported losses of £3.16bn betwixt July and September.
Brad Gerstner, CEO of Altimeter Capital, warned: "Meta has drifted into the onshore of excess - excessively galore people, excessively galore ideas, excessively small urgency."
Insider Intelligence expert Debra Aho Williamson told Meta it needed to absorption little connected the metaverse and much connected fixing its halfway business.
Zuckerberg was defiant, telling his progressively nervy investors: "I get that a batch of radical mightiness disagree with this investment, but from what I tin tell, I deliberation this is going to beryllium a precise important thing.
"People volition look backmost a decennary from present and speech astir the value of the enactment being done here."
META'S WOES GO BEYOND THE METAVERSE
Of course, determination are different challenges facing Meta beyond the scepticism astir its header project.
Advertising gross is down. It's a broader large tech contented alternatively than conscionable a Meta one, though its platforms person borne the brunt of Apple's determination to fto iPhone users opt retired of tracking successful apps.
It's taken a monolithic chunk retired of Meta's quality to harvest accusation astir us, breaking the rhythm betwixt institution and users that its platforms are free, and successful instrumentality our information helps merchantability ads.
Facebook has besides seen its first-ever driblet successful regular progressive users this year, arsenic Gen Z pivots towards fresher platforms similar TikTok.
'The metaverse volition hap - it's conscionable a substance of when'
Those with their tech hats connected are inclined to agree.
Microsoft is backing the metaverse for workplaces, making its Office suite afloat compatible, and academics similar Professor Danino are fans, too.
Cudo laminitis Matt Hawkins considers the metaverse "the earthy adjacent stage" of a modulation that's seen Gen Z turn into an progressively integer world, albeit 1 that should beryllium decentralised alternatively than consolidated by Meta.
And John Needham, president of esports astatine gaming elephantine Riot Games, says it's "inevitable".
"Our nine is going to beryllium a virtual beingness much and much each day," helium told Sky News.
"It volition happen. It's conscionable a substance of when."
But for present astatine least, Zuckerberg is facing up to the information that immoderate of "the enactment being done here" includes culling a ample chunk of Meta's 87,000-strong workforce.
Whether the metaverse comes to fruition oregon not, today's quality is different motion it'll beryllium a agelong and achy roadworthy indeed.