Intro: In the vibrant realm of Dubai's existent property landscape, 1 sanction stands retired arsenic a pioneer of luxury spot development: Talal Moafaq Al Gaddah. As the Senior Executive Vice Chairman of MAG, a renowned existent property institution successful the UAE, and the visionary down Keturah, a groundbreaking luxury well-being existent property and hospitality brand, Al Gaddah is reshaping the conception of surviving spaces and transforming the industry.
In this exclusive interview, we delve into Al Gaddah's singular journey, his relation successful MAG's success, and the insights helium shares arsenic the laminitis and CEO of Keturah. Discover the inspiration down Keturah Reserve, the archetypal residential improvement successful the Middle East to immerse residents successful quality done Bio Living.
This is an interrogation you won't privation to miss, arsenic we delve into the satellite of MAG and the visionary genius down Keturah, transforming Dubai's existent property country 1 masterpiece astatine a time.
Talal Moafaq Al Gaddah
Luxury Lifestyle Awards: As the Senior Executive Vice Chairman of MAG, could you supply america with an overview of the company's presumption successful the existent property spot improvement manufacture successful the UAE? What are immoderate notable projects that MAG has undertaken successful the past?
Talal Moafaq Al Gaddah: As a starring developer successful the region, MAG is recognized for its innovation, unwavering committedness to superior quality, and accordant transportation of high-value projects. 2022 was a landmark twelvemonth for MAG, arsenic we introduced Keturah, a groundbreaking conception that effortlessly combines luxury and well-being. This unsocial instrumentality connected existent property and hospitality underlines our thrust to continuously propulsion the industry's boundaries.
Under the Keturah brand, we launched The Ritz-Carlton Residences, Dubai, Creekside portion of the Keturah Resort which is the archetypal improvement successful the portion to prosecute a WELL Health-Safety Rating certification. The improvement combines luxury with well-being and a existent consciousness of community.
The 2nd launch, arsenic portion of the Keturah brand, is Keturah Reserve successful Meydan, different archetypal successful the Middle East with its ‘Bio Living’ concept. Bio Living wholly immerses residents successful landscaped quality to importantly amended their physical, intelligence and affectional health. The task is simply a abstraction for residents to link with their family, themselves, and with each aspects of their lives.
MAG is the existent property improvement limb of MAG Group Holding, a multinational conglomerate based successful the UAE with a 40-year-old legacy. Today MAG’s interests scope from pioneering affordable lodging initiatives and high-end luxury developments to bringing wellness-focused surviving to the UAE.
LLA: The existent property spot improvement manufacture successful the UAE has witnessed important maturation and translation successful caller years. In your opinion, what are the cardinal factors that person contributed to the occurrence of this industry, and however has MAG capitalized connected these opportunities?
Al Gaddah: The UAE's existent property assemblage has flourished importantly owed to respective cardinal factors, notably the nation's entreaty to Ultra High Net Worth Individuals (UHNWI). The operation of a thriving concern scenery and progressive economical policies has positioned the UAE arsenic a planetary existent property hub for end-users and investors. Furthermore, the government's proactive stance connected infrastructure, digitization, and sustainability has importantly boosted the industry.
MAG has adeptly navigated this scenery and capitalized connected the unsocial opportunities it offers. We've strategically aligned our offerings with the expectations of the market, delivering unparalleled luxury, exclusivity, and quality.
In sync with the government's proactive initiatives, we've integrated cutting-edge technologies and eco-conscious practices wrong our operations and projects. Our accent connected creating a sustainable and wellness-centric surviving situation aligns with evolving lawsuit demands and preferences, showcased prominently successful our Keturah conception that fuses luxury and well-being.
As we proceed to leverage these opportunities and accommodate to manufacture trends, MAG reinforces its presumption arsenic a vanguard successful the UAE's vibrant existent property sector. Our strategical absorption ensures that we stay astatine the forefront of the industry, delivering unmatched worth to our clients and the wider market.
LLA: Let's displacement our absorption to Keturah Reserve, the luxury well-being existent property task nether the umbrella of your caller brand, Keturah. Could you stock with america the inspiration down launching this standalone project? What motivated you to task into the luxury wellbeing segment?
Al Gaddah: Keturah Reserve, an AED 3 cardinal (US$ 817 million) exclusive and innovative caller luxury residential development, is successful Meydan, 1 of Dubai’s astir sought-after residential areas. The task offers transformational surviving done the plan of abstraction and is the archetypal residential improvement successful the Middle East to immerse residents successful quality done the ‘Bio Living’ conception that incorporates quality into the built situation to amended the physical, intelligence and affectional wellness of its occupants. It is besides the lone residential improvement successful Dubai with a nonstop nine-minute nexus to Downtown, with 4 abstracted exits onto the city’s main roads: Sheikh Zayed Road, Al Khail Road, Dubai Al Ain Road and Al Meydan Road.
LLA: Completion of Keturah Reserve is scheduled for Q2 2026. How has the effect been from prospective buyers and investors truthful far?
Al Gaddah: Since the task was launched, we succeeded successful selling 70% of its units which includes each disposable 93 townhouses. This is simply a testament of the spot that our customers spot successful the developments that we motorboat and the immense request connected unsocial projects crossed the UAE.
LLA: Keturah Reserve is described arsenic a mixed-use development. Can you elaborate connected the antithetic components and offerings that volition beryllium included wrong the project? How bash these elements lend to creating a holistic and transformative surviving experience?
Al Gaddah: Keturah Reserve features 93 townhouses, 90 villa plots, 540 units implicit six flat artifact buildings and 8 penthouses, offering transformational surviving done the plan of space.
At Ketruah Reserve, we applied myriad plan concepts, including Bio Living — which is rooted successful Biophilic Design —conceived to incorporated quality into the built situation to amended the physical, intelligence and affectional wellness of its occupants.
Bio Living creates the cleanable synergy betwixt interior design, architecture and landscape, successful implicit respect of the surrounding ecosystem. The project’s SuperHomes are uniquely represented done the Golden Mean rule of proportionality and ratio to make harmony successful space. Both interiors and architecture are crafted from the aforesaid earthy materials and colors to subtly merge the exterior with the surrounding godforsaken landscape. The restrained colour palette of bleached bone, champagne and bronze further emphasizes their earthy inspiration, with lush elements disposable from each vista, including olive trees, thenar trees, greenish walls, balcony planters and rooftop gardens.
Keturah Reserve homes are brought to beingness with double-volume interior spaces, expanding the travel and circulation of people cooled air. Open-plan spaces without corridors oregon hallways optimize the travel of passage, and furnishings and fixtures are customized designed and produced for each space, blending perfectly into the interior ecosystem portion freeing the travel of question and elevating the resident’s carnal and intelligence well-being. Homes are angled to seizure and payment from earthy daylight, mildly diffusing it passim the interior without vigor oregon glare. When daylight fades, architectural lighting optimizes the body’s circadian system, enhancing mood, comfortableness and alertness, and improving the prime of sleep, portion creating a subtle and healing ambiance successful the home.
LLA: Bio Living and Biophilic Design are integral aspects of Keturah Reserve. How bash these concepts heighten the physical, mental, and affectional well-being of the residents? Could you supply america with circumstantial examples of however quality is incorporated into the development's built environment?
Al Gaddah: The incorporation of eco-features wrong our improvement plays a important relation successful enhancing the wide well-being of our community. By merging quality with architecture, we plan surviving spaces that connection a transformative manner experience. Our 'Bio Living' conception takes this a measurement further, immersing residents profoundly successful earthy surroundings to importantly boost their well-being. Each item of the task has been crafted with attraction to elevate and enrich the lives of each procreation of our residents.
We are committed to offering residents a unsocial surviving acquisition that combines space, bid of mind, and relaxation. Built with care, attraction to detail, and a committedness to quality, our developments let residents to bask implicit privacy, link with their community, and immerse themselves successful nature. This deliberate absorption connected sustainable and eco-friendly surviving elevates not lone the prime of beingness for our residents but besides reinforces our committedness arsenic a strategical and environmentally conscientious developer dedicated to sustainable practices.
LLA: The New Luxury doctrine is cardinal to Keturah's marque identity. Can you elaborate connected what New Luxury means to you and however it is reflected successful the design, amenities, and services offered by Keturah Reserve?
Al Gaddah: At its core, New Luxury for america is astir facilitating spaces for connection. We purpose to make a haven wherever end-users tin found deeper connections with their families, their minds, and indeed, each aspects of their lives. We strive to make thing of authentic worth — a beautifully designed improvement crafted by a trusted developer. It's our extremity to physique a marque that is revered for its committedness to its valued clientele. When customers cognize they are valued, they consciousness a consciousness of belonging and loyalty, which we judge fosters a long-lasting relationship.
In the discourse of Keturah Reserve, we manifest our mentation of New Luxury done our committedness to quality, sustainability, authenticity, and idiosyncratic well-being, which are inherently reflected successful our plan philosophy, amenities, and services.
Our plan principles revolve astir creating spaces that beforehand connection. We harmonize aesthetics and relation successful our architectural choices, ensuring that our designs blend with the nature, which underlines our committedness to ecological consciousness – a pivotal facet of our evolved luxury ethos.
Through this evolved narrative, Keturah Reserve is not a specified development, but a thriving assemblage that values holistic well-being, sustainable living, and genuine experiences. Our marque offers an assurance of trust, and we judge this attack resonates with those seeking a much profound and meaningful mode of living.
LLA: What are your aspirations and goals for Keturah Reserve? How bash you envision the task impacting the existent property marketplace successful Dubai and mounting a benchmark for aboriginal luxury wellbeing developments?
Al Gaddah: We envision Keturah Reserve arsenic a beacon for aboriginal luxury wellbeing developments. Our purpose is to redefine luxury surviving by showcasing however thoughtful design, imbued with a heavy respect for nature, tin importantly heighten the prime of life.
A cornerstone of our strategy is the committedness to sustainability and biology preservation. Our absorption isn't confined to addressing the existing biology challenges but extends to creating a robust model for a sustainable aboriginal for coming generations. This consciousness of work is the driving unit down each our endeavors.
We mean to acceptable caller manufacture benchmarks successful Dubai's existent property market, underscored by our committedness to biology responsibility. In essence, our purpose for Keturah Reserve is to pb the mode successful sustainable luxury living, by integrating these captious elements into our offerings. We strive to power a displacement successful manufacture practices, encouraging developers to clasp a much sustainable, environmentally-conscious approach.
LLA: Thank you for your insights, Mr. Talal Moafaq Al Gaddah. We look guardant to proceeding much astir MAG's accomplishments and the unsocial offerings of Keturah Reserve.