True Religion Launches New Shopping App Ahead of the Holidays - Sourcing Journal

True Religion has launched a caller buying app anterior to commencement of the vacation season. The summation is portion of the brand’s quest to germinate into a much direct-to-consumer marque with a absorption connected digital.

“We cognize that the True Religion lawsuit uses their smartphone to prosecute with the marque due to the fact that implicit fractional of caller visits to truereligion.com and much than 80 percent of each transactions are from a mobile device,” said Scott McCabe, True Religion elder vice president of ecommerce. “The app volition heighten our quality to facilitate a seamless and much nonstop narration to our astir loyal customers.”

The company, which is celebrating its 20th anniversary, expects the app to relationship for 10 percent of its full e-commerce income successful 2023.

“This past year, e-commerce has grown to 40 percent of sales, portion wholesale and carnal retail are astatine 30 percent. Over the adjacent 5 years, our extremity is for e-commerce to summation to 50 percent, with wholesale astatine 40 percent, and vertical retail astatine 10 percent,” CEO Michael Buckley told Rivet earlier this year.

Created by app specializer Poq, which has made apps for Cotton On, Cotton Traders and Hot Topic among others, the app features exclusive offers, promotions and limited-edition merchandise not disposable elsewhere. There is besides exclusive and interactive content, including interviews with True Religion’s collaboration partners, idiosyncratic generated content, styling proposal and more. It is disposable to download successful the Apple and Google Play stores.

The motorboat of the app comes conscionable weeks aft the Los Angeles-based marque released a collaboration with hip-hop and R&B vocalist Dreezy, its archetypal female-focused run successful 4 years, and hired Tina Blake to pb women’s design.