Twitter Blue relaunches, now costs $11 per month if you subscribe from an iPhone - CNBC

Twitter relaunched its updated Twitter Blue subscription work Monday aft the company's caller proprietor Elon Musk pulled and delayed the motorboat successful November.

The work costs $8 a period for web users and $11 a period for iOS users who acquisition it done Apple's App Store. The $3 iOS terms quality reflects Musk's recent gripes astir Apple's 30% cut of each integer income made done apps.

It appears to beryllium rolling retired astatine the moment, truthful immoderate users whitethorn not spot the enactment to subscribe yet.

Subscribers with a verified telephone fig volition person a bluish checkmark erstwhile their relationship is reviewed and approved, Twitter said successful a tweet Saturday. Blue users volition besides beryllium capable to edit tweets and get aboriginal entree to caller features. The institution says Blue subscribers volition "soon" spot less ads, person the enactment to station longer videos and volition look astatine the apical of replies and mentions.

As portion of the relaunch, businesses volition person a golden checkmark and governments volition person a grey checkmark to assistance forestall impersonation. If users privation to alteration their username, show sanction oregon illustration photo, they tin bash so, but they volition suffer their bluish cheque until their relationship is reviewed again, Twitter said.

In a tweet Saturday, Musk said much features are connected the way.

Twitter Blue concisely launched successful November, but it was pulled aft users abused the caller paid enactment by impersonating celebrities and brands. A idiosyncratic impersonating pharmaceutical elephantine Eli Lily, for example, tweeted "we are excited to denote insulin is escaped now."

Eli Lilly's banal price dropped sharply after the mendacious connection was posted, and truthful did different pharmaceutical companies similar AbbVie, which was besides impersonated connected Twitter.

Musk said the work would launch again connected Nov. 29, but it was further delayed until Monday.

The Tesla and SpaceX CEO, who acquired Twitter for $44 cardinal successful October, has said the caller verification strategy volition beryllium "the large leveler" and springiness "power to the people." He has been a vocal professional of Twitter's erstwhile system, which granted verification to notable users similar politicians, executives, members of the property and organizations to awesome their legitimacy. Other societal networks, like Meta's Facebook and Instagram, person akin verification systems.

Users who were verified nether Twitter's aged argumentation are being marked arsenic bequest verified accounts that "may not beryllium notable" nether the caller Twitter Blue service. It is unclear whether oregon not their checkmarks volition yet disappear.