Twitter staffers are sleeping in the office—ex-Apple engineer who worked on the iPhone says it's totally unnecessary - CNBC

For immoderate Twitter employees nether Elon Musk, sleeping successful the bureau appears to beryllium an implicit indispensable — the carnal embodiment of the tech industry's "hustle culture."

It's besides wholly unnecessary, says Ken Kocienda, a erstwhile Apple bundle technologist and decorator who helped physique the archetypal iPhone and iPad.

Kocienda's 15-year tenure astatine Apple, which ended successful 2017, included moving nether Steve Jobs connected aggregate high-profile projects. And portion Jobs is often remembered arsenic a demanding boss, Kocienda says helium ne'er had to walk the nighttime astatine work.

"I was connected these [Apple] teams from the earliest stages and I ne'er erstwhile came adjacent to sleeping astatine the office. It's not an indispensable portion of doing large work," helium wrote successful a Twitter post connected Sunday.

Kocienda, who is present the merchandise designer astatine tech startup Humane, was weighing successful connected a workplace play that began past week with a viral photograph of Twitter enforcement and task manager Esther Crawford sleeping connected the level of her office.

Crawford retweeted the photo, adding a comment: "When your squad is pushing circular the timepiece to marque deadlines sometimes you #SleepWhereYouWork."

Later, she added that she was arrogant of the Twitter team's "strength & resilience," portion noting that this is "not a mean infinitesimal successful time" for the company.

Crawford's retweet received implicit 3,000 "likes," and a substance of enactment from well-wishers and criticism, with 1 Twitter idiosyncratic calling the photograph grounds of a "toxic workplace."

Former GitHub CEO Nat Friedman weighed successful connected Saturday evening, writing: "This is however large caller things are built, much often than anyone has been consenting to accidental during the past decade's taste gyration successful Silicon Valley."

Kocienda rapidly disagreed, responding: "No. This is false."

In follow-up posts, Kocienda noted that helium "worked hard backmost past astatine Apple," and inactive does successful his existent tech startup relation — but that shouldn't needfully equate to surviving and breathing your work.

"I person nary occupation with radical who privation to give themselves to their occupation adjacent much than I do," helium wrote. "Sleep astatine the bureau if you privation to oregon deliberation you must. But — it's not a request to doing the champion work."

"Aim for precocious prime not simply precocious effort," helium added.

Kocienda and Crawford didn't instantly respond to CNBC Make It's requests for comment.

The "hustle porn" inclination of tech founders and executives bragging astir moving astir the clock and sleeping successful their offices is thing new.

Musk, Twitter's caller main enforcement — who is reportedly successful the process of laying disconnected much than 3,700 Twitter workers — has boasted astir sleeping successful his bureau for years and astatine aggregate antithetic companies, from web bundle startup Zip2 successful the 1990s to Tesla successful 2018.

The inclination has galore critics. Reddit co-founder Alexis Ohanian has called it "toxic" and a imaginable detriment to young workers' careers, arsenic CNBC Make It reported successful 2018.

Other experts person pointed to unhealthy enactment habits — similar feeling unit to enactment astir the timepiece — arsenic reasons for an uptick successful worker burnout. "We each person a capableness for moving earlier the prime of our enactment is compromised," burnout absorption manager Emily Ballesteros told CNBC Make It past year.

Even Jobs, who perpetually demanded high-quality work, didn't judge successful moving 24/7.

Jobs whitethorn person peppered his Apple employees with enactment ideas portion vacationing, but helium besides made it a constituent to "prioritize his wellbeing," including meditating and ever trying to get capable sleep, his erstwhile adjunct Naz Beheshti told CNBC Make It past year.

The attack gave him the "energy and the clarity and the imaginativeness to prolong his occurrence and physique Apple," Beheshti said.

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