Wednesday December 7, 2022 6:47 p.m. PST by Juli Clover
Twitter plans to complaint $11 per period for a Twitter Blue subscription connected the iPhone successful bid to relationship for the 30 percent chopped that Apple takes from in-app purchases, reports The Information. On the web, Twitter Blue volition beryllium priced astatine $7 per month.
Prior to erstwhile Twitter Blue was paused, Twitter was charging $7.99 for a subscription, but the pricing volition alteration earlier it relaunches. According to The Information, immoderate employees person been briefed connected the caller pricing, but Twitter CEO Elon Musk is known for making drawback decisions, truthful it is inactive not yet wide if plans could change.
The higher terms constituent connected the iPhone volition let Twitter to supply Apple with its 30 percent chopped of in-app acquisition proceeds without importantly cutting successful to Twitter's bottommost line. The pricing quality volition apt promote astir customers to subscribe connected the web, allowing Twitter to debar in-app acquisition fees.
Other companies similar Spotify person successful the past charged higher prices connected the iPhone than connected the web, but this often leads to disorder for consumers who bash not recognize wherefore the prices are antithetic connected a instrumentality to instrumentality basis. Apple does not person an contented with companies charging much for subscriptions successful apps than connected the web.
The Twitter Blue pricing changes travel aft a short dispute betwixt Twitter and Apple. Musk past week criticized Apple's App Store fees and claimed that Apple had "threatened to withhold Twitter from its App Store," but helium aboriginal walked that connection backmost pursuing a gathering with Apple CEO Tim Cook.
Musk and Cook met astatine Apple Park, and afterward, Musk said they had a "good conversation" and that there had been a "misunderstanding" implicit Twitter being perchance removed from the App Store.
Twitter is readying to relaunch Twitter Blue connected Friday. Twitter Blue subscriptions were paused aft Musk included a verification checkmark with Twitter Blue, allowing companies, celebrities, and different high-profile individuals to beryllium impersonated by anyone with $8 to spend. Twitter Blue has not been disposable since November 11.
With the relaunch, Twitter Blue is expected to see antithetic badge colors for corporations, authorities accounts, and individuals, arsenic good arsenic restrictions connected changing usernames and limits connected signups for newer accounts.
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