TWO SVGE’s first AR campaign on Snapchat - AdNews

Australian eyewear marque TWO SVGE is harnessing the powerfulness of Augmented Reality (AR) to motorboat a Dynamic Shoppable AR Lens connected Snapchat.

The Lens leverages Snap’s try-on diagnostic which allows shoppers to spot what they look similar wearing the glasses from wherever they are and is designed to promote virtual proceedings and conversion for their ICON sunglasses range.

Consumers person the quality to swipe done aggregate AR try-on experiences wherever they tin spot what assorted sunglasses from the postulation look similar connected them, driving merchandise information and marque awareness.

TWO SVGE is implementing Snapchat’s dynamic shoppable catalogue functionality, enabling users to swipe up instantly from the Lens and acquisition their favourite pair.

The AR run is moving arsenic portion of a wider  beingness connected the level and has meant that TWO SVGE has been capable to make an further bespoke, merchandise focused furniture to their existing Snapchat selling strategy, that is unsocial to the platform.

Haran Ramachandran, caput of originative strategy ANZ, Snap said: "TWO SVGE is taking afloat vantage of Snap’s originative AR features to bring their products to beingness for consumers, which is particularly important for online retailers. AR Lenses are a fantastic apical of funnel mechanic but done implementing a dynamic shoppable catalogue, the run tin thrust afloat funnel results.“

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