US Ad Of The Day: Snapchat Illustrates The Magic Of AR In ‘Wait’ll You See This’ - The Drum

1 year ago 61

In a trippy caller advertisement campaign, Snapchat shows however its AR exertion tin change world successful existent clip - and however amusive that tin be.

Think augmented world is interesting? Social app Snapchat says, ‘Wait’ll you spot this.’

’Wait’ll you spot this’ is simply a 60 2nd spot that aims to pique viewers’ involvement successful Snapchat’s lenses and however they tin bring magic to mundane, mundane beingness by leveraging augmented world (AR).

According to the ad, Snapchat allows users to spot themselves and their friends arsenic horses and dogs. They tin adjacent effort connected virtual outfits from brands they love, highlighting however consumers and marketers alike are benefitting from the technology.

The run features 10 unlockable lenses from creators similar Denis Rossiev, Deej Drobo and Marco Mesoraca. In bid to unlock each of the lenses, viewers tin scan the existent commercialized utilizing the Snapchat camera.

’Wait’ll you spot this’ volition premiere connected January 29 during the NFL AFC Championship Game. Lenses from the run volition besides beryllium featured successful a conception connected the CBS pregame show.

The run was led by Snap’s main originative officer, Colleen DeCourcy.

Credits:

Chief originative officer: Colleen DeCourcy

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