Use of the Metaverse, NFTs Decline as Interest in AI Grows - Adweek

As economical uncertainty looms successful the coming year, marketers and bureau leaders whitethorn beryllium adjusting exertion priorities aft a twelvemonth of ups and downs.

After all, 2022 started with caller tech similar metaverse activations, nonfungible tokens (NFTs) and cryptocurrencies astatine the tallness of their hype. But the popularity of those trends soon began to teeter amid high-profile setbacks specified arsenic integer speech FTX’s implosion, investors souring connected Meta’s virtual satellite ambitions and wide Silicon Valley malaise brought connected by rising national involvement rates and inflation.

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