Vivo's X series smartphones are designed to "fit human intuition" - Dezeen

Promotion: plan changes to smartphones request to beryllium meaningful to users successful an "elegant and elemental way", according to X bid caput of concern plan astatine planetary exertion marque Vivo, An Ren.

The X bid is Vivo's photography flagship smartphone line, which Ren says embodies the planetary exertion brand's human-centric plan philosophy. Throughout the series, it has applied continuous subtle changes to "improve idiosyncratic acquisition crossed each its smartphone designs".

"Mobile phones are utilized acold beyond conscionable making calls," said Ren. "People easy walk much than 5 hours connected their phones each day, truthful we indispensable make a telephone that feels bully for them."

Designing smartphones arsenic "an hold of the quality hand"

The brand's X60 bid is designed to beryllium elegant and slim with the X60 Pro measuring 7.59 millimetres successful thickness.

Vivo besides built the smartphone to beryllium progressively user-friendly, allowing for a much comfy grip with a 3D curved surface design.

With its X70 devices, Vivo strived to proceed this accent connected comfort, and the X70 measures 7.55 millimetres successful thickness and is designed to "effortlessly remainder successful the thenar of one's hand".

With an accent connected comfort, the X70 instrumentality lone measures 7.55 millimetres thick

"Vivo leverages its plan connection to heighten the idiosyncratic acquisition offering comfy grip, truthful a airy and bladed signifier origin is simply a captious portion of Vivo X series' DNA," Ren continued.

"Vivo has developed innovative ways to accommodate larger sensors and caller camera strategy components portion maintaining the slim signature plan of the series."

Designed for simplicity and easiness of use

As portion of its plan philosophy, the marque said that its halfway purpose is to make "design-driven" products. According to Ren, design-driven does not mean "designer-driven" oregon "user-driven" but alternatively examines idiosyncratic experiences and needs successful antithetic situations.

The method applications Vivo makes to its products are intended for a elemental and casual idiosyncratic experience. For example, erstwhile filming successful a car oregon walking, videos filmed connected smartphones often shake. The brand's summation of a gimbal camera stabilisation strategy – archetypal utilized successful the X50 – aims to trim the shakiness and blurriness of handheld footage.

Making unlocking a smartphone easier and quicker is different important portion of the idiosyncratic experience, according to Vivo arsenic "consumers request to bash it a 100 times a day".

To simplify the surface unlocking process, Vivo incorporated fingerprint exertion successful its smartphones successful 2016. The X20 smartphone released successful 2018 featured the world's archetypal mass-produced fingerprint sensor, according to Vivo. The brand's X80 bid – the latest bid successful the X lineup – boasts the archetypal 3D ultrasonic dual fingerprint sensor that accurately identifies users' fingerprints successful 0.2 seconds.

Ultrasonic fingerprint sensors enactment by mapping dependable waves reflected by the unit of fingerprints, which gives a much close speechmaking of prints and tin assistance summation the accuracy of fingerprint recognition erstwhile hands are sweaty oregon oily. This intends to not lone marque unlocking quicker, but besides easier for consumers nether antithetic situations.

According to Ren, each alteration to amended idiosyncratic acquisition is simply a effect of "tireless efforts" and each procreation of products indispensable spell done astatine slightest 400 investigating models earlier the last 1 is selected that's acceptable for the market.

"The repeated investigating is to marque definite we present the close products that acceptable quality intuition and nature," said Ren.

The "power" of subtle changes

The marque introduced the industry-first "Dual Tone Step" plan connected its X50 series.

A stepped signifier was added to the smartphone to location the camera module connected the backmost sheet successful bid to trim its wide ocular thickness.

Vivo introduced a "Dual Tone Step" plan connected the camera module of its X50 phones

Informed by the plan of choker necklaces, the marque introduced a slim portion connected the apical of its X50 bid device, which is present featured connected each X bid devices.

These elemental consecutive lines service arsenic a signature plan feature, and item the positioning of the X bid arsenic a "photography flagship".

The Vivo X50 bid features a plan constituent informed by the plan of a choker necklace

In its plan process, Vivo says it besides considers manner trends arsenic good arsenic the societal situation astatine the time.

For example, the X50 Series was launched astatine the opening of the Covid-19 pandemic, truthful Vivo added the colour frost bluish successful summation to the anti-glare AG crafting method to make a lukewarm texture and glow retired of the X50 smartphone's backmost sheet with the volition of relaxing users during the uncertain time.

A mood-boosting orangish colour connected the X70 series

In its plan of the X70 series, the marque besides incorporated uplifting colours, similar a agleam orangish plan arsenic "people person lived with pandemic restrictions for excessively long, they request thing to cheer them up", Ren said.

In its X70 series, Vivo revealed a "Stepping Stone" design, which is informed by the scenery diagnostic typically seen successful Chinese gardens wherever stones are usually placed connected shallow water, grass, oregon gravel to signifier a pathway.

The "Stepping Stone" plan connected the X70 series

All Vivo X bid phones person an anti-glare method applied to their backmost panels, which creates a frosted solid effect that besides removes fingerprints and smudges, an elegant solution to keeping the telephone clean.

The backmost sheet connected respective X bid models is made from vegan leather, which is intended to amended the texture of the telephone and marque it fingerprint-proof. Vegan leather was besides chosen arsenic according to Vivo it is much durable than animal-derived leather and has been developed to mimic the "litchi pattern" texture seen successful leather.

"The plan connection of the X Series is balance, elegance, and softness," said Ren. "Every procreation of products indispensable supply a balanced feeling to the users, a lukewarm and brushed shape, and beryllium elegant visually."

To larn much astir Vivo, sojourn its website.

Partnership content

This nonfiction was written by Dezeen for Vivo arsenic portion of a partnership. Find retired much astir Dezeen concern contented here.