Vodafone, dentsu UK&I Launch 'Elf and Seek' AR Game - The Fast Mode

Vodafone has hidden Christmas elves each implicit the UK arsenic portion of a new, free-to-play Augmented Reality (AR) crippled aimed astatine spreading immoderate festive joyousness implicit the festive period. 

The caller interactive ‘Elf and Seek’ game, which launched 12 December, encourages players to scan their phones to spot if they tin find elves hidden crossed the UK and astir their homes for a accidental to triumph thousands of prizes with VeryMe, Vodafone’s exclusive rewards programme.

Dentsu UK&I is liable for Elf and Seek’s conception and improvement done Carat UK – Vodafone’s precocious retained planetary media agency, moving with sister bureau DENTSU CREATIVE, which is down its accumulation that combines the latest AR, geotagging and media exertion for a amusive and seamless experience.

Players are invited to driblet a candy cane that volition lure an elf to their location.

Each Elf recovered is stored wrong the in-game wallet, with players besides having the accidental to ain them arsenic unsocial NFTs  [Non-Fungible Tokens] . The crippled builds connected Vodafone’s ‘Find Unlimited’ virtual treasure hunt, which launched successful 2019.

‘Tree elf’: One of the Elf and Seek AR crippled characters A immense scope of VeryMe prizes are disposable successful the caller Elf and Seek game, depending connected the benignant of acquisition attached to each elf.

Maria Koutsoudakis, Vodafone’s UK Brand & Marketing Director
This Christmas we wanted to bash thing amusive and interactive for families that would enactment a grin connected people’s faces during the festive season. Elf and Seek is interactive, rewarding and gets radical retired and astir for a unsocial and enjoyable experience. It’s a large mode of getting everyone excited astir Christmas, truthful get playing and find those elves!

Chris Davey, Head of Creative UK, DENTSU CREATIVE
Elf and Seek is simply a large illustration of however we tin usage the powerfulness of exertion to bring marque ideas to beingness successful vibrant caller ways. Combining creativity, innovation, technology, information and media, this activation demonstrates the powerfulness of dentsu’s web to bring ground-breaking ideas to beingness successful some carnal and virtual worlds.