Vogue sues Drake, 21 Savage for $4M over faux fashion magazine promo - Page Six

Vogue takes manner seriously.

The iconic manner magazine’s publisher, Condé Nast, has filed a $4 cardinal suit against Drake and rapper 21 Savage — aft the duo created faux issues of Vogue with themselves connected the screen to beforehand their caller medium “Her Loss.”

The legit-looking copies of the mag went viral connected societal media, fake posters were enactment up successful New York, and the issues were handed retired connected the streets successful places similar Miami, Atlanta and Los Angeles.

Drake adjacent tweeted on with the screen representation “Me and my member connected newsstands tomorrow!! Thanks @voguemagazine and Anna Wintour for the emotion and enactment connected this historical moment.”

Conde Nast is suing Drake and 21 Savage implicit a fake Vogue screen utilized to beforehand their caller album.Instagram/champagnepapi

Fake posters were enactment up and counterfeit magazines were handed retired successful large cities.WireImage

According to the suit — filed this week successful the Southern District of New York and seen by Page Six — Condé Nast sent a cease and desist connected Oct. 31 demanding Drake and his squad halt the “unauthorized usage of the Vogue trademark by removing the Instagram post, ceasing immoderate organisation of this ‘magazine,’ and issuing a nationalist connection clarifying that this was not an existent screen of Vogue.”

According to the suit, the mock mags that were handed retired were a “complete,
professionally reprinted reproduction of the October contented of Vogue,” with immoderate pages “modified to superimpose promotional logos for Defendants’ Album. Others see images of [veteran Vogue editor] Anna Wintour that were not successful the existent issue, and successful 1 lawsuit was doctored to interpose an representation of Drake.”

A root tells america Drake isn’t disquieted astir the $4 cardinal lawsuit.Getty Images

The tribunal papers spell connected to allege: “Anna Wintour did not authorize the usage of her representation to beforehand Defendants’ Album.” The filing besides argues the counterfeit Vogues “exploit” the mag’s trademark and person caused “widespread nationalist confusion.”

Condé Nast is seeking damages of $4 million, according to the suit.

But a root tells Page Six, “Drake isn’t worried.”

The promos for Drake and 21 Savage’s caller medium “Her Loss” besides included fake property hits similar a Howard Stern interview, an “SNL” show and an NPR “Tiny Desk” concert.

While the different media institutions took it each successful stride, a root tells us, “Vogue wasn’t happy. Every different outlet was blessed and took it connected the chin. It wasn’t done with malice.”

Stern adjacent talked astir the fake interrogation connected air, and said of the effort, “He edited himself successful to look similar he’s successful our studio… Drake did specified a bully occupation that the quality outlets are reporting connected it arsenic if it’s real.”