VR Workforce Training Leader Gemba Secures $18m to Become the Go-To Learning Platform of the Enterprise Metaverse - MarTech Series

• Customers specified arsenic Johnson & Johnson, Coca-Cola and Pfizer tin present impactful grooming portion eliminating up to $2M successful question costs and implicit 1.0 ton CO2e per person.

• Investment volition money enlargement into the US arsenic the institution leads the mode successful the caller Virtual Reality arsenic a Service (VRaaS) market.

Gemba, the virtual world workforce learning platform, announced contiguous it has raised an $18 cardinal Series A backing circular astatine a $60 cardinal valuation led by New York investor Parkway Venture Capital.

The concern volition beryllium utilized to accelerate the company’s maturation successful EMEA and to money the enlargement into the North American marketplace arsenic the institution leads the mode successful the caller Virtual Reality arsenic a Service (VRaaS) firm grooming space.

Through its proprietary Virtual Reality (VR) offering combining software, content, and service, Gemba helps planetary enterprises seeking to bid distributed workforces crossed aggregate sites done highly immersive learning programs, simulated mill walks, and unrecorded grooming events – simply by putting connected a VR headset.

“In the integer age, Gemba is an impactful solution to the biggest situation faced by transformational leaders—the roll-out of almighty and effectual grooming astatine scale, successful a compelling and cost-efficient way,” said Gemba CEO, Nathan Robinson.

“Gemba is astatine the forefront of a caller endeavor metaverse. It’s virtual, hands-on, outgo businesslike and the VR learning acquisition is incredible, but it’s the real-world ROI that’s been beyond expectations for our customers. Gemba is the close solution astatine the close time, and we are thrilled to invited Parkway VC arsenic partners successful our associated ngo to assistance radical and organizations thrive successful the adjacent epoch of work.”

“We are excited to invited Gemba to our increasing portfolio of pioneering technologies of the aboriginal – astatine the intersection of AI, VR and simulation,” said Jesse Coors-Blankenship, Co-founder and General Partner, Parkway Venture Capital.

“Gemba is acceptable to alteration the mode planetary organizations bid their workforces crossed each captious learning and improvement areas – from interactive, on-the-job skills grooming and information each the mode to enactment training. With its immersive level and heavy expertise successful workforce training, Gemba is primed to standard and grow into aggregate markets, emerging arsenic the future-of-work grooming leaders for the 21st period enterprise,” added Gregg Hill, Co-founder and General Partner, Parkway Venture Capital. Both Jesse and Gregg are joining the Gemba committee of directors.

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Gemba grew retired of enforcement grooming institution The Leadership Network, founded successful 2013 by CEO Nathan Robinson and Chairman Victor Lewis. Through its collaboration with planetary giants similar Toyota, Tesla, Google, BMW and Amazon, elder executives from non-competing companies person been capable to sojourn their state-of-the-art factories and facilities to spot champion signifier successful enactment arsenic portion of an enforcement Gemba masterclass.

The Parkway concern volition accelerate the improvement of the platform, enabling radical and companies to entree Gemba connected a subscription basis. Users volition payment from an ever-expanding virtual satellite of grooming simulations, tools and learning experiences that tin beryllium easy accessed done online app stores astatine immoderate clip from immoderate location. With the instauration of colocation services, adaptable mixed world spaces, AI-powered consultants, and a unafraid and customisable mentation for endeavor usage astatine scale, Gemba is simply a reliable instrumentality for translation crossed the planetary workforce.

“As an educator, we cognize that 90% of learning is astir engagement. Gemba allows users to larn and bid successful a full caller way. With higher engagement levels than accepted teaching and the operation of unprecedented levels of realism and a customized learning experience, it’s a revolutionary teaching tool,” said Frankie Cavanagh, Gemba’s Chief Technology Officer.

The Customer Experience

Gemba is trusted by implicit 4,000 executives from much than 675 companies, including Philips, Pfizer, Nike and Dell.

As published successful The World Economic Forum’s Augmented Workforce achromatic paper, starring automotive supplier Aptiv had constricted adept resources disposable to present precocious prime grooming crossed 125 factories and much than 20 bureau areas. Gemba VR grooming enabled Aptiv to convey cognition astatine a overmuch higher extent and breadth with an 80% higher ratio compared to real-world training. In the archetypal twelvemonth workforce restitution accrued and $2m was saved from the elimination of question and related expenses alone.

For Fortune 500 customers specified arsenic Caterpillar and Johnson & Johnson, Gemba is simply a viable, timely and proven solution that volition trim travel, marque the astir of absorption cognition and springiness planetary workforces entree to training, inspiration, coaching and events from immoderate location. Gemba is positioned to rapidly respond to these companies’ requirements and offers an agile deployment exemplary that tin rapidly grow from 1 tract and replicate globally arsenic required.

Laura Flanagan, Manager, Leadership Development, Johnson & Johnson, comments, “Gemba has been a large spouse to date, and we are excited astatine Johnson & Johnson to integrate Gemba’s unsocial virtual world grooming into our planetary enactment programs successful 2023 and beyond.”

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