Waitrose changes Christmas advert after complaints

Waitrose has changed a portion of its Christmas advert that showed 2 farmers comparing prima tans aft it was criticised by tegument crab patients.

The supermarket apologised past week aft it received a backlash to its video connected societal media.

Critics said a conception of the advert glorified prima tans and failed to item the dangers of sunlight.

Waitrose told the BBC it would present beryllium utilizing an "updated mentation of the advertisement to code these concerns".

"While we included immoderate light-hearted and 'true to life' moments, we've listened to the comments made astir the superior connection of prima safety," a spokesperson said.

"Our advertisement celebrates the attraction and effort that our partners and existent farmers - who enactment successful each weathers - enactment successful to marque definite our customers person what they request for Christmas."

The supermarket's advert features clips of farmers moving each twelvemonth circular to make the nutrient for festive food.

In the archetypal version, 2 farmers could beryllium seen comparing prima tans arsenic they worked successful the summertime sunshine.

Now the farmers walk each different successful the field, without showing disconnected their tans.

One idiosyncratic who has melanoma commented connected Waitrose's Facebook post of the advert, saying she recovered it "absolutely astonishing that a institution similar yourselves should beryllium showing farmers glorifying successful their prima tans".

"This is simply a footwear successful the teeth for each melanoma patients and for each the organisations trying to amended everyone into the dangers of prima tans," she added. "What connected world were you reasoning to see this successful a Christmas advert? Words neglect me."

Skin crab foundation Melanoma UK besides criticised the advert, saying: "Waitrose tin bash amended than this."

Waitrose apologised aft the backlash, saying it was "sorry for the upset caused".