Warner Music Experience Crafts Snapchat AR Try-On Lens for Gorillaz - Adweek

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Warner Music Experience created a Snapchat augmented world try-on lens for Grammy Award-winning virtual set Gorillaz.

Snapchatters tin entree the lens via Lens Explorer oregon Snapcode, and selecting Tap to Scan volition virtually outfit the idiosyncratic successful 2 caller Gorillaz sweatshirts, enabling them to pat for antithetic colors.

The lens volition besides play “Thundercat,” a azygous from the band’s upcoming album, Cracker Island, which is acceptable to beryllium released Feb. 24.

Clicking the nexus volition bring Snapchatters to the Gorillaz merchandise shop, wherever they tin acquisition the sweatshirts.