Washington, Montana stations consolidate under 'NonStop Local' brand - NewscastStudio

Cowles Company has rolled retired a blend of caller branding, logo designs, euphony and graphics crossed its stations.

The stations present marque on-air arsenic “NonStop Local” for their newscasts.

“The thought … to springiness you ‘nonstop’ quality whenever and wherever you decide. On your TV, connected your computer, connected your phone. The rebranding comes aft extended probe to get quality however you privation it, erstwhile you privation it,” according to the station.

Its largest marketplace station, KHQ successful Spokane, Washington, has dropped its “Q6” and “Q6 Local News” branding successful favour of the “NonStop” name.

Sister Washington stations KNDO successful Yakima, Washington and KHQ semi-satellite KNDU successful Yakima, Washington, person switched arsenic well. KNDU simulcasts immoderate of KHQ’s newscasts.

KNDO had been branding utilizing “Right Now” banner and has the website code nbcrightnow.com. 

The alteration besides affects KULR successful Billings, Montana, KWYB successful Butte, Montana, KFBB successful Great Falls, Montana, KTMF successful Missoula, Montana.

In addition, outer stations KYUS successful Miles City, Montana, KWYB-LD successful Bozeman, Montana, KHBB-LD successful Helena, Montana, KTMF-LD successful Kalispell, Montana are besides affected owed to the information they transportation NonStop Local branded content.

Many of these stations adhd a metropolis oregon portion sanction aft the “NonStop Local” branding.

Cowles has besides snapped up nonstoplocal.com and uses it arsenic a benignant of hub for contented from each of its stations, with each presumption getting a sub-directory titled aft the marketplace sanction oregon portion it serves. As of precocious October 2022, however, each presumption inactive maintains its ain website. 

Other transitions see updated euphony with four-note signature that presumably is meant to dependable similar the 4 syllables successful “NonStop Local.”

The euphony itself drops the NBC chime constituent and jazzier inheritance elements successful favour of cleanable and crisp notes that dependable much synthesized and possibly similar thing you mightiness perceive earlier a technology-themed conception (Coweles owns some NBC and ABC stations, truthful that’s apt the crushed for dropping the chimes).

KHQ besides updated its graphics, though they clasp a akin look of bluish and white. There are hints of the aged bundle successful the caller look, including some curved and angled elements.

The bug has been redesigned to rotate betwixt the “NonStop” logotype and the caller KHQ logo with NBC peacock atop, utilizing the rotating arrows arsenic a modulation betwixt the two. 

The caller quality branding features a logo with “NonStop” acceptable successful camelcase without a abstraction connected apical and the connection “Local” successful each caps bold beneath successful a clean, somewhat condensed sans serif.

There’s besides a reddish ring-like constituent with 2 arrows meant to signify the conception of “non-stop” — though oddly the ringing really does “stop” successful the little near and past restarts successful the precocious right, which, erstwhile work literally, benignant of defies the conception of being non-stop.

That said, it’s not uncommon for graphical elements similar this to beryllium utilized with the thought that determination is simply a implicit ellipse (or astatine slightest an implied one) but it’s conscionable not afloat visible. 

The placement of the connection “local” is simply a spot odd, fixed that the past “L” could person neatly tucked successful up against the descender successful the “P” above, which could person perchance made the near broadside of the logo flush.

It’s besides a spot of an absorbing prime to plop the logotype truthful that the close broadside overlaps immoderate of the thickest portion of the circular arrow elements, which results successful alternatively mediocre opposition that’s lone offset but a skinny spot of achromatic down the achromatic letters.

Moving the full substance artifact up and to the near a spot could person resulted successful a amended plan and besides opened the anticipation for portion of the rotating arrow animation to travel successful beforehand of the lettering, giving the logo some much ocular interest.

NBC-owned stations utilized the”Nonstop” branding starting backmost successful 2009 erstwhile it attempted to motorboat 24-hour cablegram quality and accusation channels successful each of its markets. The schema was a spot antithetic here, with “New York Nonstop” being the modular format.

The word “Nonstop” is besides sometimes utilized astatine different section stations to notation to either a speedy quality summary conception oregon a the show’s archetypal artifact of quality and different contented earlier the archetypal break, overmuch similar the “11 astatine 11” (11 minutes of commercial-free news, sports and upwind astatine 11 p.m.) that immoderate stations use.