Web3 design firm Journey buys The Devhouse Agency, a Dallas-based gaming design studio - Axios

Web3-based plan steadfast Journey has bought The Devhouse Agency, a Dallas-based gaming plan studio. Financial presumption were not disclosed.

Why it matters: Brands are entering the metaverse, and Journey is 1 of galore originative firms trying to cater to this increasing marketplace.

• Journey was down Roblox's Walmart Land, the retail giant's archetypal metaverse project.

The large picture: This is Journey's 4th acquisition successful the past 10 months. The institution says it volition denote much soon.

• Backed by Growth Catalyst Partners, Journey launched successful May aft it acquired ICRAVE, Futures Intelligence Group and Skilled Creative.
• Futures Intelligence Group is simply a consultancy tally by Cathy Hackl, who has been nicknamed the "Godmother of the Metaverse."

Of note: Devhouse was founded successful 2018 and specializes successful crippled improvement crossed a assortment of platforms that see accepted gaming, NFT Utility, virtual world and augmented reality.

• "Our highly skilled squad volition assistance Journey's Metaverse Studio successful scaling up its offerings," said Jim Welch, Devhouse's originative manager and caput of studio.