West End play poster banned by TfL over 'unhealthy' cake

A poster for a West End play featuring a wedding barroom was banned by Transport for London (TfL) due to the fact that it was seen to beforehand "foods precocious successful fat, brackish and sugar".

The advertisement for Tony n' Tina's Wedding, a meal amusement astatine Wonderville, Haymarket, featured a three-tier sponge cake.

The squad spent £20,000 connected the posters to spell connected London's transport network.

A TfL spokesperson said: "We are ever blessed to enactment with brands to assistance them travel our advertizing policy."

The interactive amusement is acceptable astatine an Italian-American wedding, with a three-course meal, unrecorded euphony and dancing.

Producer Paul Gregg told BBC London they could not tally the posters aft they delivered them to TfL.

"They said 'you can't enactment these up, they've got barroom on'," helium said. "It was a spot of a surprise... the poster was designed astatine large disbursal to statesman with."

His squad spent a week creating the caller design, costing an further £5,000.

TfL said it refused to tally 20 adverts displaying foods and non alcoholic drinks that were precocious successful fat, sweetener oregon salt, successful the twelvemonth 2021/22.

A TfL spokesperson added: "We invited each advertizing connected our web that complies with our published guidance."