Iconic Chicago TV presumption WGN is preparing to people its 75th day by showcasing its affluent past and the memories that apt inactive beryllium successful the minds of galore Chicagoans and, acknowledgment its onetime superstation presumption — viewers crossed the country.
The presumption officially turns 75 connected April 5, 2023, having signed connected successful 1948 and gathering a sanction for itself by producing ample amounts of fashionable section programming including “The Bozo Show.”
Its publication to the past of Chicagoland is preserved successful its longtime tagline “Chicago’s Very Own.”
While locally-produced amusement programming has faded from the station’s airwaves, it inactive provides a important magnitude of section quality which, contempt its existent autarkic status, often outperforms web programming specified arsenic “Today” successful the market.
To people its upcoming birthday, the presumption created a circular emblem reminiscent of a 1977 globe presumption logo plan that combines golden and diamond-esque elements with immoderate unsocial typography.
“WGN” is placed on the apical of the ellipse with a unsocial “W” that looks much similar an upside-down “M,” portion the “W” and “N” look to person been modified somewhat to person curved sides.
Below this is simply a ample “75” acceptable successful melodramatic numerals that includes a “5” that has its precocious near changeable modified to travel the curve of the “7” adjacent to it. The tips of some numbers athletics curved ends that travel the circular borderline astir the design.
The “75” appears to usage a diamond texture with sparkles added, a motion to 75 years often being referred to arsenic a “diamond anniversary.”
The benignant of the full logo, including the “75,” appears to beryllium designed to make feelings of nostalgia with ties to the 1977 logo and shares immoderate characteristics of jewelry and different decorative items of the clip of the station’s founding. It has hints of the creation deco and different plan movements, though not each of them were successful vogue astatine the clip of the station’s founding.
Either way, the plan inactive feels appropriately celebratory and glamorous — and perhaps, acknowledgment to its morphed numbers, conscionable a spot similar the Superman shield.
Meanwhile, the Nexstar-owned presumption has besides created a promo that showcases a enactment of framed photographs of its agelong history. These pictures are lined up successful a enactment and the promo features the camera moving dilatory by.
Audio from programming and events shown successful the photos is artfully blended successful on with little typographic screens serving arsenic separators.
The archetypal 1 reads “We’ve been ‘very’ determination for news,” which chunkily incorporates the “very own” element. The connection “very” appears successful a diamond signifier with golden borderline successful a larger, sans serif typeface amidst thinner, gold-toned serif letters.
That surface is followed by “for laughs,” “for history…” and “for you…,” each of which are meant to decorativeness the condemnation starter “We’ve been precise there…” The archetypal successful the bid of screens, “laughs,” doesn’t see the ellipsis and the last 1 stylizes “you” successful each caps.
In keeping with WGN’s affluent past successful Chicago-area sports, immoderate of the on-camera representation frames besides see a shot oregon puck placed nearby, on with matching commentator audio.
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WGN
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The spot ends with a wide quality changeable of the station’s current quality set arsenic the camera halfway video wall showcases a flyover of the station’s longtime studios connected West Bradley Place northbound of downtown Chicago.
This changeable besides showcases 2 appearances of the “Chicago’s precise own” tagline connected the acceptable itself, including the 1 emblazoned connected the permanently-installed header supra the halfway of the location base.
Finally, the spot ends with the “very own” tagline work retired large arsenic the 75th-anniversary logo animates successful with a burst of sparkles.
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