Green bubbles, but with checkmarks!
Over the past year, Google has pressured Apple to adopt the RCS standard and assistance interruption down the artificial walls betwixt messaging platforms. Apple remains adamant successful its opposition, with CEO Tim Cook precocious saying helium would “love to person you to an iPhone” user. Now, Meta's Mark Zuckerberg is utilizing an advertisement for WhatsApp features to instrumentality a excavation astatine Apple’s stubbornness.
On Monday, Zuckerberg shared connected Instagram this caller WhatsApp billboard, displayed astatine Penn Station successful NYC. The advertisement mocks the ongoing green-bubble-blue-bubble debate, suggesting radical alternatively power to WhatsApp’s “private bubble.” Although this advertisement lone uses the contention arsenic context, Zuckerberg’s caption for the Instagram station goes consecutive for Apple’s jugular (via The Verge).
The Meta CEO boats that WhatsApp is much backstage than iMessage, acknowledgment to platform-agnostic end-to-end encryption, adjacent successful radical chats. He besides highlights however WhatsApp backups are end-to-end encrypted too, dissimilar iMessage. WhatsApp brag Will Cathcart went into greater item successful a bid of tweets, explaining that radical proceed to substance due to the fact that of however iMessage works, adjacent though much unafraid options similar WhatsApp exist. He besides highlights different privateness features which iMessage cannot rival, similar view-once media and disappearing messages.
WhatsApp has 2 cardinal users worldwide, but it isn’t the astir fashionable work successful the US. A spokesperson for the institution told The Verge that this caller advertisement run volition besides amusement up connected TV, integer video, outdoors, and connected societal media crossed the US.