Founded successful Los Angeles successful 2017 by Molly Shaheen and her husband, histrion Huw Collins, WHEAT is an elevated manner marque offering curated collections of casual luxury essentials. And what amended spotlight for specified stylish deterioration than wrong immoderate of the world’s astir luxurious resorts? WHEAT retail boutiques are located astatine hotels specified as Four Seasons Anguilla, the Spa astatine Four Seasons Los Angeles, and at Hotel Casa Del Mar.
WHEAT founders Huw Collins & Molly Shaheen
WHEAT tailors its retail experiences to acceptable each resort’s style-conscious, globetrotting clientele, providing a well-curated postulation worthy of each destination, allowing guests the quality to store portion remaining connected property. In addition, Molly and Huw person created their ain covering line, The Wheat Collection. Some favourite pieces see the Nashville Sweatshirt for women, an incredibly soft, perfectly fitted crewneck sweatshirt that pairs with the Los Angeles Jogger, creating a go-to monochromatic look. The Wheat Collection’s perfect gentleman’s acceptable includes the Santa Monica Sweatshirt and the San Diego Sweatpants. This motion to the laidback Southern California manner comes successful navy, black, and heather grey and is produced with eco-friendly sustainability successful mind, and easy-care practicality arsenic standard.
The Wheat Collection Nashville Sweatshirt and Los Angeles Jogger
The Wheat Collection Santa Monica Sweatshirt and San Diego Sweatpants
Four Seasons Los Angeles and its Spa provided the archetypal concern betwixt WHEAT and the edifice brand. Posh successful every way, the edifice harnesses the timeless glamour of Beverly Hills, and its WHEAT offerings travel suit. Resort-focused, with pops of color, breathable fabrications, and decadently brushed pieces, the Four Seasons Los Angeles WHEAT boutique offerings are perfectly suited for post-spa attraction bliss. WHEAT at Four Seasons Anguilla comprises 3 generously apportioned spaces that are perfect for indulging retail desires. As 1 of the Caribbean’s astir highly rated resorts, Four Seasons Resort & Residences Anguilla boasts galore precocious extremity restaurants, 1 of the champion bars for sunset gazing, and varied activities for everyone successful the family. At Hotel Casa Del Mar, perched majestically supra Santa Monica’s pristine beaches, WHEAT is adjacent to the Terrazza Lounge, and embraces an airy aesthetic inspired by California's effortlessly chic formation lifestyle.
Molly and Huw (known for his villain relation in Pretty Little Liars) mastermind all aspects of the Los Angeles-made The Wheat Collection, from conception and plan to last production. The enactment complements the couples’ ain manner and embodies their emotion for chic simplicity and casual luxury. They identify the WHEAT customer arsenic uncompromising and 1 who prioritizes benignant arsenic good as comfort. Offering the cleanable destination-centered apparel postulation was a earthy measurement for the entrepreneurs who besides conceived an indispensable oil-based candle and fragrance postulation inspired by the magic of planetary destinations and the allure of adventure. WHEAT scents see north, south, east, west, and home.
The Wheat Collection indispensable oil-based candles & fragrances
“We acceptable retired to make retail spaces that would connection thing unsocial and refined,” said Molly. “All our WHEAT destinations are capable to embody that essence of wanderlust successful modern travelers, offering beautifully curated collections for our clients with each circumstantial determination successful mind, underpinned by an enduring consciousness of casual luxury.”
“Our squad is dedicated to creating the feeling of approachable luxury, and this has been an important portion of however we’ve grown.” added Huw. “This each begins with the exceptional WHEAT team, a fantastic radical of radical determined to propulsion the boundaries of what we do, poring implicit the good details each azygous time to get things conscionable right. Additionally, we are incredibly fortunate to spouse with truthful galore large brands, ones that ne'er compromise connected prime oregon ethics. We intentionally connection rather a wide selection, ensuring determination are a multitude of options without diminishing prime astatine immoderate point. In doing so, we’ve managed to make genuinely unique, memorable WHEAT destinations for everyone to enjoy.”
Photos courtesy of WHEAT and The Wheat Collection