Why fans dress up for Taylor Swift, Beyoncé and Harry Styles

Special events person ever been worthy dressing up for.

But from Beyoncé's Renaissance circuit to Harry Styles's Love connected Tour, this year's inclination successful performance dressing has felt somewhat… extra.

Although Taylor Swift is acceptable to grace the UK adjacent summer, her beingness has been good and genuinely felt by British fans connected TikTok.

As the past fortunate Swifties drawback the last tickets for the UK Eras tour, fans' thoughts are already turning to what they volition deterioration erstwhile the much-anticipated lawsuit yet arrives.

#ErasTourOutfits already has astir a cardinal views connected TikTok, filled with videos of Swifties lip-syncing, wearing outfits that seizure Taylor's celebrated eras, oregon dressing up themselves, friends and their consenting boyfriends arsenic her existent lyrics for a speedy viral video moment.

If you're a instrumentality of Taylor Swift connected TikTok, it's been inescapable connected your "For You page".

If not, it's much than apt you've been exposed to a akin benignant of video oregon idiosyncratic successful your beingness dressing with the volition of seeing different precise fashionable artist.

But wherever has this inclination travel from?

Sophie Hill, 23, from Manchester, sourced each portion of her outfit second-hand to spot Harry Styles during the UK limb of Love connected Tour, inspired by Harry himself.

"I wore immoderate Adidas campers that I got disconnected Vinted, due to the fact that they are 'Harry's trainer' and they are pink, which was the colour of the concert," she said. "I paired that with my feather boa from his past tour."

Sophie recovered a pursuing connected TikTok, visiting assorted foundation shops arsenic she looked for the cleanable outfit, and gave fans suggestions from what she bought.

The videos person clocked up much than 1.5 cardinal views.

"There's a colour facet to it, the reddish the pink. Then determination are patterns, thing heart-printed, each the fruits. The strawberries, the cherries, the watermelons, the kiwis - due to the fact that helium names a batch of fruits successful his songs."

Sophie says Harry Styles started the inclination of hardcore performance dressing, with a small assistance from TikTok.

"Harry wore a feather boa to the Grammies, a instrumentality copied, the satellite of TikTok took it and it became a thing."

Sophie can't spot a clip erstwhile she won't beryllium dressing up for concerts.

Sophie isn't unsocial successful reasoning this way. It is simply a inclination that fashionable manner companies person besides taken enactment of.

Fast manner marque NastyGal has had sections for 'The Eras Tour', 'The Reniassance Tour', 'Love connected Tour' and Elton John's 'Yellow Brick Road Tour'.

Second-hand buying apps are besides jumping connected the bandwagon - Depop created a Beyoncé-inspired metallic edit erstwhile she was successful the UK connected their homepage, arsenic good arsenic feather boas, cowboy boots and heart-eye shaped sunglasses heavy featuring successful their "Festival Edit."

Stylist and photographer, Rosanna Elettra, has styled bands connected circuit specified arsenic The Gorillaz, and worked with different with different fashionable euphony stars similar Kesha and Aitch.

She says this summer's question of performance dressing dates backmost to the 60s.

"Fans of bands similar The Beatles oregon The Rolling stones would often mimic their looks," she said. "While successful the 70s and 80s, fans reflected punk artists done ripped jeans and customized leather jackets."

Rosanna says a batch goes into styling a set and that artists similar Harry Styles, Taylor Swift, Beyoncé and SZA are conscionable the latest to bash it and bash it well.

"You request to look astatine the artist's music, lyrics, idiosyncratic style, their evolving representation and the essence of the tour.

"Fans are noticing this, Swifties are taking inspiration from the glimmering haze of her newest medium Midnights, to the vintage dresses and cowboy boots evoking nostalgia of Swift's aboriginal state roots."

Rosanna believes that arsenic good arsenic societal media, factors similar the pandemic and the cost-of-living situation person played their portion successful the influx of feather boas and cowboy hats.

"After extended periods of societal isolation and the rising outgo of living, fans are looking to maximise their experience, and dressing up successful homage to their favourite artists is portion of this experience. They privation to consciousness portion of the circuit and past stock it online with different fans."

Marion Moumpala, 27, from Manchester, did precisely this erstwhile dressing for Beyoncé's Renaissance Tour, sharing her acquisition connected TikTok, and documenting fans' outfits successful Sunderland.

"With the outgo of surviving these days, immoderate acquisition that we put successful we privation to bask to the fullest, and I consciousness similar dressing up is decidedly portion of it," she said.

"I was truly inspired by Beyoncé's Renaissance medium outfits, tons of silver, rhinestones and cowboy vibes.

"My proposal for anyone who wants to look extra-cool astatine a concert, is make a mood-board based connected the visuals for the concert."