Why the rumors of an iPhone 15 price hike might actually be true this year - Macworld

For the past 5 generations of iPhone, Apple has sold a 6.7-inch Max exemplary astatine a fixed terms of $1,099 contempt persistent rumors of a terms hike. But this year’s rumor of a higher starting terms for Apple’s flagship iPhone mightiness beryllium true.

According to LeaksApplePro, Apple is looking to summation the terms of its biggest telephone by arsenic overmuch arsenic $200, bringing it to $1,299 erstwhile it arrives adjacent fall. The leaker claims “it is virtually impossible” for Apple to merchantability the caller telephone astatine the aforesaid $1,099 terms tag, though he’s little definite astir terms hikes for the different models.

There are respective reasons to judge this rumor. For one, it’s beauteous wide that Apple has been considering higher prices for immoderate time: determination were specified beardown rumors that Apple was bumping the terms of the iPhone 14 Pro by $100 it was astonishing erstwhile it arrived astatine the aforesaid $1,099 price. For another, accumulation costs volition reportedly beryllium higher for the iPhone 15, and ostentation volition apt inactive beryllium a lingering issue. Plus, Apple’s iPhone 14 Pro models are reportedly selling mode amended than adjacent the iPhone 14 Plus, truthful radical are evidently consenting to wage much for a amended phone.

But the biggest contented is marketing. Apple is expected to rebrand the iPhone 15 Pro Max arsenic the iPhone 15 Ultra, which would make a caller class akin to the Apple Watch Ultra and M1 Ultra spot that means bigger, better, and much expensive.

The Apple Watch Ultra costs $799, which is $270 much than the 45mm Apple Watch Series 8 with cellular. For the other money, you get a bigger screen, doubly the artillery life, a rugged plan with a dedicated “Action” button, a titanium frame, and an assortment of fittingness features not disposable connected the Series 8. According to rumors, the iPhone 15 Pro volition besides person a titanium body—LeaksApplePro says Apple is considering offering a azygous colour for the iPhone 15 Ultra to lucifer the Apple Watch Ultra—and bring an array of exclusive features, including a dual selfie camera, upgraded rear camera, doubly arsenic overmuch entry-level retention (256GB vs 128GB), and a Thunderbolt 4 port.

If determination was ever a crushed to judge a terms hike was connected the way, this would decidedly beryllium a cleanable clip to warrant it.

Author: Michael Simon, Executive Editor