Why Virtual Fitting Rooms are the Next Frontier of Customer Experience - Retail TouchPoints

It seems similar each twelvemonth since the pandemic began, experts successful retail and ecommerce person encouraged brands to absorption and germinate their integer offerings. And it makes consciousness why: that archetypal concern that was placed into accelerated integer translation has permanently altered lawsuit acquisition and expectations, and present they expect more.

While ecommerce leapfrogged during the pandemic, it persists and continues to grow. Studies forecast that ecommerce income could leap from $3.3 trillion contiguous to much than $5 trillion by 2026.

It’s thing revolutionary to accidental “ecommerce is present to stay.” But looking astatine user trends reveals that brands request to support the momentum up connected their integer offerings to conscionable the demands of an evolving, progressively online-focused lawsuit base.

As brands and retailers look to Q4 and beyond, leveraging integer tools that heighten lawsuit acquisition done personalization tin assistance thrust conversions, alteration returns and their associated logistical costs and physique lawsuit retention successful a highly competitory landscape.

Identifying Low Points of Conversion

One of the large challenges that retailers look erstwhile evaluating places for betterment successful lawsuit acquisition is pinpointing wherever dropoffs successful conversion really occur. Without a steadfast knowing of wherever lawsuit acquisition is failing, it tin pb brands to walk connected features that whitethorn not beryllium an contented successful the archetypal place.

Some of these conversion dropoff points tin beryllium basic: uncompelling copy, mediocre assemblage targeting, anemic calls to enactment and more. But for galore covering retailers, a cardinal roadblock for conversion is customers not trusting the sizing of a peculiar garment. With antithetic fabrics and a deficiency of uniformity successful sizing crossed antithetic brands, customers person a hard clip visualizing however a peculiar garment volition acceptable them, which tin pb to abandoning a purchase.

This deficiency of spot tin besides origin customers to execute what’s known arsenic bracketing. Bracketing is erstwhile a lawsuit volition bargain 3 antithetic sizes of a garment with the anticipation that 1 volition fit. While not a interest connected the conversion front, this process is logistically challenging, time-consuming and precise costly for a retailer connected the bid processing front.

Virtual Fitting Rooms: Size Transparency and Personalization successful One

These days, customers privation the champion of some worlds: they privation the convenience of buying from location and having their orders delivered to them portion besides getting the personalized acquisition of in-store, consultative shopping. As online buying has go much of a absorption for brands successful caller years, these features are not simply a nice-to-have, they’re the standard. Studies amusement that 71% of customers present expect companies to supply a personalized experience.

Thankfully, this user request has arrived astatine a constituent erstwhile exertion has evolved to conscionable the moment. Virtual fitting rooms alteration customers to participate their nonstop measurements to make an avatar that provides a realistic illustration of what the garment volition look similar connected their body. This diagnostic is the closest happening to an in-person try-on acquisition that enables an unprecedented level of personalization for the customer.

Giving a lawsuit the quality to spot what a garment volition look similar connected their assemblage treble has a twofold effect. First, it bolsters assurance successful an close purchase, which increases conversion and reduces returns. Next, it creates a gamification motor wrong the buying experience. Part of what makes in-store buying truthful enjoyable is trying connected antithetic styles — adjacent if it isn’t thing you’d usually deterioration — and seeing if it works for you. Having an full inventory astatine your fingertips that tin beryllium swapped retired successful seconds imbues the buying acquisition with a consciousness of play.

Integrating virtual fitting rooms is simply a comparatively debased concern for retailers that tin person a large impact. Several 100 styles tin beryllium built into a brand’s website successful a substance of weeks, and brands that person launched them person seen 15% to 40% spikes successful revenue.

The Long-Term Impact of Successful Personalization

By focusing connected the lawsuit acquisition and deploying personalized engines similar virtual fitting rooms and lawsuit landing pages, brands tin enactment to physique spot passim the user journey. Investing successful lawsuit acquisition is an workout successful semipermanent narration gathering with customers; creating a enslaved done personalization is simply a surefire mode to physique beardown connection of rima astir your brand.

Virtual fitting rooms are besides a highly engaging and highly shareable experience. In the epoch of user-generated contented and societal shopping, having platforms for customers to play successful provides an avenue for audiences to link with 1 different and your brand.

Consumers these days request much from brands, and truthful acold brands person risen to the challenge. Looking to the future, however, focusing connected personalization and engaging lawsuit experiences volition abstracted the bully from the genuinely great.

Dave Sharma is Co-founder and CEO astatine Perfitly, a virtual reality/augmented world (VR/AR) and AI powered virtual fitting country solution that is being integrated into the ecommerce platforms of the nation’s starring retailers. He has accumulated implicit 40+ years of acquisition starring ample operations successful manufacturing and technology. He has founded, established, divested, and acquired respective concern successful the TTA-Transitair radical of companies. He besides led planetary consortia successful ample infrastructure projects and workforces of respective thousand.