Widely Viewed Content Report, Third Quarter 2022 - Meta

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Today, we’re publishing the Widely Viewed Content Report (WVCR) for the 3rd 4th of 2022. This study was created to some supply much transparency astir the most-viewed integrated contented successful Feed connected Facebook successful the US and to clasp ourselves accountable to amended the prime of contented connected Facebook. It includes contented recommended by Facebook and excludes advertizing content. See the full report and Companion Guide for much information.

Insights from the WVCR proceed to pass however we germinate our products and policies. This includes processing caller policies, wherever needed, to code harmful oregon different low-quality content, and making changes to ranking that person reduced problematic contented from reaching the widest audience.

To code low-quality content, we have:

  • Improved however we trim highly viral engagement bait;
  • Introduced spacing rules to forestall aggregate posts identified arsenic engagement bait from showing up consecutively successful Feed;
  • Improved our detection and enforcement systems to amended place and trim posts with unrelated links successful Feed; 
  • Improved systems to place and artifact spammers connected Facebook, arsenic good arsenic radical engaged successful inauthentic behaviour who unreal to beryllium based successful 1 state portion really being successful a antithetic one.

This quarter’s apical contented did not incorporate immoderate argumentation violating content. There is 1 portion of contented successful the study that was removed by the LADBible Page.

We’re cautiously optimistic of the advancement we’ve made arsenic we enactment to amended the prime of contented wrong Facebook. We proceed to rigorously enactment to recognize the contented ecosystem and measure the effectiveness of our policies and integrity measures – closing gaps arsenic we find them.



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