Will a new name give Wales' sparkling wine cheers?

Champagne, prosecco, cava and now... pefriog?

That's the Welsh connection for sparkling and it has been mooted by immoderate successful the manufacture arsenic a broad sanction for sparkling vino produced successful Wales.

Andy Mounsey, proprietor of Velfrey Vineyard successful Pembrokeshire, said Welsh vino should beryllium showcased with a sanction that utilises the connection and helps to beforehand Wales' burgeoning industry.

The Welsh authorities said a strategy was owed to beryllium published this year.

Mr Mounsey, president of the Welsh Vineyards Association, said giving Wales' sparkling vino a bespoke sanction would bring advantages to the industry.

He said it was unclear wherefore sparkling vino from Wales does not already person a marque individuality similar different countries, fixed that the federation has 32 vineyards.

With Italy known for its prosecco, Spain for cava and France for champagne, helium believes Wales' "deliciously diverse" portion could payment from a wide known circumstantial name.

"Welsh Sparkling Wine doesn't precisely travel trippingly from the tongue, does it? It's not a marque identity", said Mr Mounsey.

"It's produced utilizing prime grapes and the champion prime methods to nutrient truly high-quality wines, wines that are perfectly unsocial to Wales.

"Let's person a sanction that reflects that."

While exploring the anticipation of choosing a bespoke name, Mr Mounsey said helium believed the sanction should archetypal and foremost beryllium Welsh.

It should besides person "real meaning associated with prime sparkling vino production", helium added, and 1 that "everybody tin understand".

People connected a vino tasting circuit astatine Velfrey Vineyard seemed to favour the suggested name, but emphasised that it indispensable beryllium casual for each to pronounce and understand. (And successful lawsuit you're wondering, you accidental pev-ree-og.)

Tasting the vineyard's sparkling wine, Pam Davenport, connected vacation successful Pembrokeshire, said it was "phenomenal" and "undoubtedly" deserved its ain marque identity.

"If you could nexus it to thing Welsh that means thing similar 'sparkling', I deliberation that would beryllium ideal," she said.

"But don't hide the British assemblage oregon connoisseurs, they would privation to beryllium capable to recognize what it is."

Sarah Woodhouse, primitively from York, added: "I deliberation it's a large idea. It would beryllium large to spell to the supermarket and say, 'I'm looking for a vessel of immoderate the sanction is'."

However, she was not convinced astir pefriog. "It's not punchy," she said.

"Mind you, I conjecture prosecco is not punchy but it's conscionable easier for america to say. I don't person immoderate suggestions due to the fact that I don't talk Welsh but thing rather punchy would beryllium good."

Mr Mounsey does not judge a Welsh sanction would enactment radical off, with different country's variations besides successful the connection of the state of origin.

He said: "One suggested to maine by a Welsh talker yesterday was 'swigod', which I recognize means bubbles, which is really, truly nice. 'Eferw' which I deliberation means effervescent, was different one.

"I similar swigod oregon pefriog due to the fact that they some person existent meaning, adjacent spoken oregon written down they're due Welsh words but words that non-Welsh speakers tin say."

But not everyone thinks a marque sanction is what's needed to beforehand Welsh sparkling wine.

Shumana Palit is simply a vino specializer and the proprietor of Ultracomida, a delicatessen and vino merchant with stores successful Aberystwyth, Ceredigion, and Narberth successful Pembrokeshire.

"To make that logo, that name, that label, requires a batch of statement wrong the winemakers, they person to hold connected what the rules volition beryllium of the winemaking, possibly hold connected grapes that tin beryllium used," said Ms Palit.

"There's going to beryllium paperwork, it's costly, you person to enactment wealth into those regulations and oversee the regulations and 'do we privation much paperwork?' is what I would ask."

Comparing the concern to different countries, she said getting the sanction retired determination would not beryllium an casual task.

"We portion a batch of sparkling vino successful the UK but champagne has ever held the crown for the apical end, for the peculiar occasions. Prosecco has flooded the marketplace precise successfully," she said.

"We merchantability Spanish vino and I cognize however hard and however overmuch wealth and clip and effort it is taking for Spanish vino to effort and get cava arsenic a household name. Is this excessively ambitious?"

According to Ms Palit, determination are different means of promoting Wales' good wines, without having to trust connected a name.

"Could we not travel astatine it successful a much nimble mode and don't walk excessively overmuch clip obsessing astir a sanction oregon logo, but conscionable travel up with a selling run that you tin archer people, outcry to people, different astonishing happening that we person present successful Wales is wine."

A Welsh authorities spokesperson said: "A strategy for the Welsh vino manufacture is owed to beryllium published earlier the extremity of this year.

"It is being developed by the Wine Special Interest Group which is portion of the Food and Drinks Cluster Programme funded by the Welsh government."