Women's sport: Research shows increase in viewers in 2022

Research showed 1.8m watched the Women's Euros but not the men's World Cup successful 2022

The magnitude of clip the mean spectator spent watching women's athletics successful 2022 is much than treble the 2021 figure, according to caller probe from the Women's Sport Trust (WST).

The probe besides showed immoderate radical watched women's athletics and not men's athletics successful 2022. For example, 8.4m watched Women's Super League games but not Premier League.

In addition, 1.8m watched the Women's Euros but not the men's World Cup, 1.5m lone watched the Women's Hundred and 1.3m lone watched women's matches astatine the Rugby League World Cup.

The WST recovered 21.2m viewers watched 2 hours oregon much of women's sport. This is much than the equivalent fig for I'm A Celebrity… Get Me Out of Here! (19.1m), Strictly Come Dancing (18.9m) and the Great British Bake Off (11.9m).

All this maturation was contempt women's athletics representing conscionable 13% of sports sum hours connected what the WST defined arsenic "key sports channels", which included BBC One, BBC Two, Sky Sports Main Event, Channel 4 and ITV.

Domestic women's athletics was watched by 37.6m successful 2022 and 32.9m successful 2021, with the summation attributed to football's WSL, watched by 16m radical successful 2022.

But the fig of unsocial viewers watching 3 minutes oregon much of women's athletics connected tv decreased erstwhile compared with 2019 - 40.1m down from 41.7m - and this was attributed to a boost from the 2019 Fifa Women's World Cup.

Euro 2022 offered a boost of its ain arsenic 53% of those watching the tourney who were caller to women's athletics went connected to ticker much aft England won the final.

WST main enforcement Tammy Parlour said the figures were "testament to our content that if you marque women's athletics visible, past viewership volition follow".

Parlour called connected the media to "continue to physique visibility" crossed tv and different platforms to "help physique transportation and wont with women's sport".