By Iqra Farooq
Newsbeat reporter
From Bukayo Saka's spelling schoolhouse to squad investigation and people predictions, our societal feeds are showing america loads of contented from the Qatar World Cup.
Videos nether the #FifaWorldCup hashtag person been viewed implicit 12 cardinal times since the tourney started, according to caller figures from TikTok.
Quarter-final opponents England and France person some picked up much than 1 cardinal followers.
And it's not conscionable squad accounts increasing online.
Ben Black has been going to each crippled successful Qatar aft winning a contention organised by the hosts, and been documenting his acquisition connected TikTok.
The 24-year-old's relationship has felt the World Cup effect with much than 170 cardinal views implicit the people of the tourney truthful far.
"A spot of a ridiculous fig erstwhile you deliberation astir it. It's showing a large information of shot fans what the World Cup is similar and I deliberation it's highly powerful," helium tells BBC Newsbeat.
Away from the beaches and soil dunes, Alice Abrahams is pursuing each the enactment with her investigation videos from the comfortableness of her location successful Essex.
"It's specified a good, affirmative atmosphere. I'm astir enjoying this World Cup much than the Russia one," the 22-year-old says.
'We respect each other'
Junior Pereira, 19, has gained implicit 2 cardinal followers with his dance-style videos - but says helium tries not to fto the numbers get to him excessively much.
"There is that small contention of 'who does it somewhat better? Who pulls successful much views and fans?' But astatine the extremity of the time we're besides conscionable trying to bash the aforesaid happening and we respect each other," helium says.
"We speech astir contented ideas and congratulate each different too."
But, conscionable similar the football, not everything goes to program connected TikTok either.
"There was a constituent [in the radical stage] wherever Japan and Costa Rica were going to sound Spain and Germany out. I was getting acceptable to movie a TikTok and was truthful excited - and past Spain went through," Alice says.
Junior adds: "I deliberation each contented creators felt the aforesaid successful those 60 secondss - similar yes, content!"
And determination person been plentifulness of those spontaneous moments for Ben successful Qatar too.
He went to the Brazil v Cameroon crippled successful a Brazil shirt.
"All I spot is Cameroon fans erstwhile I get to my seat. I'm the lone idiosyncratic successful my Brazil apical but the fans started embracing maine anyway.
"We ended up having a full-on enactment for 90 minutes."
The TikToks helium made ended up being "nothing astir the game" but the "random moments" of the wider experience.
Showcasing affirmative elements of the World Cup connected TikTok are a opposition to immoderate of the quality rights controversies surrounding the tournament.
Alice admits that she went into the World Cup with a viewpoint that was "quite negative".
Qatar has been criticised for its prohibition connected same-sex relationships and its attraction of migrant workers.
"But past I spot radical similar Ben retired successful Qatar capturing footage of the stadiums and the vibes," she adds.
'A fertile clip for online disinformation'
By Marianna Spring, disinformation and societal media correspondent
This World Cup surely hasn't been abbreviated of speculation and statement online. From the get-go, allegations that "fake" fans had been paid by Qatar to enactment England and different fashionable teams went viral.
I identified and tracked down respective of the radical successful those videos. Those "fake" England fans I was capable to talk to were radical from India and Sri Lanka who unrecorded and enactment successful Qatar. They told maine they were committed fans and were delighted to beryllium capable to ticker their favourite teams play. Their societal media profiles, which person posted astir these shot teams for years, enactment this.
There's nary grounds different to enactment the allegation they were paid to unreal to enactment circumstantial teams - and it's a assertion World Cup organisers reject. Nonetheless, disorder inactive remains.
That's due to the fact that it's a fertile clip for online disinformation to spell viral. This World Cup has been surrounded with controversies and it's conscionable specified a blistery taxable connected societal media, particularly connected TikTok.
The operation of hype and contention means we each person to beryllium cautious we don't autumn for evidence-free rumours. Interrogate who has shared videos and why. Look for clues astir whether footage is aged and, erstwhile it sparks a beardown reaction, conscionable intermission earlier you share.
It's astir separating information from fiction, knowing what's happening and wherefore - and piecing unneurotic the information of this analyzable World Cup.