XR market expected to struggle until 2024 - Mobile World Live

Macroeconomic weakness was tipped by CCS Insight to proceed to interaction the XR marketplace successful 2023, with the probe institution not expecting portion income successful AR and VR devices to amended importantly until 2024.

In a caller report, CCS Insight noted macroeconomic woes are leaving their stamp connected the user devices market, with portion income this twelvemonth expected to stay conscionable shy of 10 million.

CCS Insight expects different dilatory twelvemonth successful 2023, tipping income of VR and AR devices to turn to 11.4 million, but added it remained assured connected the semipermanent aboriginal of the segment, with the question of marketplace betterment much a question of erstwhile not if.

It expects income to amended from 2024 onward and turn to 67 cardinal successful 2026, fuelled by the motorboat of astute glasses.

In 2023, CCS Insight besides expects a flimsy uptick with the accomplishment of Sony’s latest PlayStation VR offering.

Challenges
VP of forecasting astatine CCS Insight Marina Koytcheva stated precocious ostentation has deed user budgets successful galore large markets this twelvemonth and those who whitethorn person been successful the marketplace for a VR headset “have postponed their purchase”.

“We’re besides seeing signs of businesses being much cautious successful their concern successful XR until the economical representation becomes clearer.”

Other challenges for the marketplace noted by the probe institution was a $100 emergence successful the retail terms of the Meta Quest 2 headset, and the clip needed to physique airy and charismatic AR glasses.

Koytcheva believes companies are being cautious by not bringing products to marketplace that are not rather ready.

“We’ve been expecting astute glasses to travel to marketplace for a portion now, but the exertion is proving tricky to master,” she said.

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