XTR Steps Up Doc Sales & Distribution With Hire Of Cinetic Media’s Shane Riley - Deadline

EXCLUSIVE: XTR, the non-fiction workplace down Apple’s They Call Me Magic and Oscar-nominated diagnostic doc Ascension, has hired Shane Riley arsenic Head of Sales and Distribution Strategy. 

Riley volition pb the organisation and income of diagnostic documentaries and bid crossed some XTR Studios and its non-fiction streaming platform, Documentary+, arsenic good arsenic assistance physique and execute the wide contented strategy of the studio.

He joins from Cinetic Media, the absorption and income bureau down Oscar-winning doc Summer of Soul, Chris Smith’s HBO docu-series 100 Foot Wave, and Higher Ground’s Descendant. He besides represented XTR titles specified arsenic We Met successful Virtual Reality, Faya Dayi, and The Thief Collector at Cinetic.

Riley besides antecedently worked astatine First Run Features and Scott Rudin Productions.

XTR, which precocious opened its 35,000-square-foot workplace successful Echo Park, precocious launched archetypal docs for its streaming work and has produced and financed implicit 80 documentary features and bid since its founding successful 2019.

“I’m thrilled to articulation the squad astatine XTR and assistance beforehand the ways we’re reaching audiences,” said Riley. “Since the squad opened their doors successful 2019, I’ve gotten to ticker the institution turn its dynamic slate and grow its ways of collaborating with world-class filmmakers. XTR is good situated to instrumentality connected this infinitesimal and beryllium the go-to workplace for nonfiction storytellers and originative partners crossed the community.”

“Shane shares our imaginativeness for the aboriginal of nonfiction, and is beloved by filmmakers and platforms alike,” added Kathryn Everett, XTR Co-Founder and Head of Film. “We’re excited to physique connected Shane’s heavy knowing of the organisation scenery unneurotic and proceed to guarantee that our films scope the broadest assemblage possible.”