MedicalResearch.com Interview with:
Neeraj Patel
Neeraj Patel
Medical Student (MS-2), Yale School of Medicine
New Haven, CT
MedicalResearch.com: What is the inheritance for this study?
Response: Direct-to-consumer pharmaceutical advertizing has been expanding successful popularity for the past 2 decades oregon so, peculiarly via television. But it’s highly controversial. Only 2 high-income countries (the U.S. and New Zealand) wide licence this benignant of advertizing for medicine drugs. Critics person pointed to a increasing assemblage of lit that suggests that direct-to-consumer advertizing for medicine drugs tin beryllium misleading, pb to inappropriate prescribing, and inflate healthcare costs. Proponents person argued that it improves nationalist wellness by promoting clinically beneficial prescribing.
MedicalResearch.com: What are the main findings?
Response: Our survey assessed the most-commonly marketed drugs successful these tv advertisements and we had 2 main findings:
First, we recovered that little than one-third of drugs commonly marketed from 2015 to 2021 were rated arsenic having precocious therapeutic value, defined arsenic providing astatine slightest mean betterment successful objective outcomes compared to existing therapies according to astatine slightest 1 of 3 autarkic wellness exertion appraisal agencies.
Second, we recovered that drugs categorized arsenic “low benefit” accounted for $15.9 cardinal of the $22.3 cardinal (71.3%) successful tv advertizing spending associated with our 73-drug illustration implicit 6 years.
MedicalResearch.com: What should readers instrumentality distant from your report?
Response: Taken unneurotic with different research, our findings suggest that pharmaceutical companies absorption their advertizing campaigns connected expensive, brand-name drugs that person small oregon nary comparative payment versus existing alternatives. In general, I deliberation our findings rise questions astir the nationalist wellness worth that these advertisements are offering to society, particularly erstwhile considering the assemblage of probe connected the misleading quality and antagonistic downstream effects of specified advertisements connected prescribing patterns and healthcare costs.
From a nationalist wellness standpoint, it’s concerning to maine that the healthcare strategy allocates billions of dollars annually towards cause advertisements, arsenic opposed to higher-quality forms of aesculapian communication. In general, I anticipation that our probe findings volition promote and assistance alteration policymakers to make much rigorous, evidence-based regulations connected medicine cause advertising.
MedicalResearch.com: What recommendations bash you person for aboriginal probe arsenic a results of this study?
Response: Policymakers and regulators should see requiring disclaimers connected direct-to-consumer pharmaceutical advertisements regarding the comparative effectiveness of the products successful specified advertisements. Another interest astir medicine cause advertisements is that they thin to person precise debased informational prime (as shown successful a fig of caller studies similar this one). I deliberation we should person much rigorous standards for weeding retired misleading advertizing and money the FDA to use existent standards much proactively. Finally, fixed caller probe connected the harms and constricted payment of direct-to-consumer advertizing of medicine drugs, I deliberation policymakers should reconsider successful which circumstances, if any, this benignant of advertizing should beryllium permitted.
I person nary conflicts of involvement oregon different disclosures to report.
Citation:
Patel NG, Hwang TJ, Woloshin S, Kesselheim AS. Therapeutic Value of Drugs Frequently Marketed Using Direct-to-Consumer Television Advertising, 2015 to 2021. JAMA Netw Open. 2023;6(1):e2250991. doi:10.1001/jamanetworkopen.2022.50991
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