You can 'step inside' an artwork at this immersive Dubai gallery - CNN

(CNN) — In a luxurious modern souk successful Dubai, celebrated artworks are being transformed into psychedelic 3D dreamscapes projected 360 degrees onto the walls of a progressive modern creation space.

The Theatre of Digital Art (ToDA) is simply a taste abstraction successful Souk Madinat Jumeirah for tech enthusiasts and creation lovers alike. With works from some historical masters and modern integer artists, ToDA allows visitors to acquisition creation successful a multisensory, immersive space, and adjacent spot NFTs successful carnal signifier presented successful integer frames.

Its archetypal exhibition, successful 2020, included iconic works from 9 of history's astir celebrated artists, including Claude Monet, Vincent Van Gogh, and Paul Cézanne, digitized and paired with multimedia elements, specified arsenic euphony successful situation sound.

At ToDA, works are displayed successful 3 formats -- multimedia exhibitions, modern immersive installations, and creation successful virtual reality. The exhibitions usage authorities of the creation audio-visual instrumentality to crook artworks into a multisensory acquisition with euphony and animations.

Daria Prodaevich, managing manager of ToDA, says that educating audiences astir technology-forward approaches to creation is an important pilar of what ToDA does, particularly erstwhile it comes to NFTs.

"What makes our exhibitions unsocial is that we person an astonishing immersive space," says Prodaevich. "We make immersive experiences retired of modern integer art, and we're the lone ones successful the portion who bash that."

A multisensory experience

The ToDa radical hosts exhibitions each implicit the world, with dedicated spaces successful Dubai, Thailand, Germany, Switzerland, Saudi Arabia, and Russia. She says that 1 of ToDA's main aims is to springiness practice to caller integer talents successful the creation world, similar Dubai-based Serena Abou Daher.

For artists similar Daher, determination is nary separation betwixt creation and technology. Daher's enactment "Ether," an NFT, was displayed successful 3D splendor successful ToDA's "Metaverse Room."

"It's an audiovisual work," she says. "I've created the visuals and I've besides created the dependable for it."

"Digital creation is growing," Daher tells CNN. She predicts that artists volition usage much exertion and adjacent AI successful the aboriginal to marque art. "But it's not similar the carnal volition beryllium replaced by digital," she says.

ToDA isn't the lone spot successful Dubai presenting integer creation successful a originative way. The Infinity des Lumières creation abstraction besides brings classical artworks into the modern epoch -- each accumulation sees a antithetic celebrated coating instrumentality implicit the space, with its brushstrokes and ink marks lighting up the walls and floor. But arsenic yet, nary different galleries successful the portion are moving with NFTs arsenic ToDA is.

Prodaevich says that ToDA plans to proceed pushing the boundaries of creation and tech.

"Last twelvemonth ToDa presented the archetypal NFT accumulation successful the region," she says. "Since past we person had 3 contemporary, integer creation exhibitions, and we're not readying to halt there."