ZTE Spokesman Jacky Wu Uses iPhone at Awards Ceremony, Triggering Controversy - Pandaily

At the Golden Rooster Awards ceremonial held connected November 12, Jacky Wu, a Chinese actor, manager and spokesperson of smartphone shaper ZTE, took a photograph with Apple’s iPhone, which triggered online discussions astir whether the enactment violated the actor’s endorsement contract.

According to the colour and size of Jacky Wu’s mobile phone, immoderate media unit person said that it should beryllium the bluish mentation of the iPhone 13 Pro Max, but equipped with Urban Armor Gear’s anti-fall telephone case.

Jacky Wu is utilizing the mobile telephone to instrumentality a representation (Source: Weibo)

At present, the arguable constituent is whether the endorsement declaration betwixt Jacky Wu and ZTE intelligibly stipulates the juncture of utilizing the brand’s phones. If determination is simply a breach of contract, the marque whitethorn cancel the declaration oregon assertion compensation.

Wu started to endorse ZTE connected January 20 this year. Since then, helium has utilized ZTE phones to station connected Twitter-like Weibo, ranging from ZTE Axon 30 Ultra to 40 Ultra. As of the posting time, ZTE did not respond to the issue.

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Wu is champion known for his roles successful assorted martial arts and warfare films that amusement patriotism, specified arsenic “Wolf Warrior”, “The Battle astatine Lake Changjin”, and “The Eight Hundred”. “Wolf Warriors 2” has taken successful 5.6 cardinal successful container bureau receipts, claiming title implicit the Chinese movie marketplace and becoming the archetypal Chinese movie to participate the apical 100 of the satellite container bureau list. As a result, Wu was labeled arsenic a patriotic movie manager by Chinese netizens, and immoderate emojis astir him person appeared online.

Some emojis astir Jacky Wu based connected his relation successful “Song of Youth” emerged successful China (Source: Song of Youth)

However, the usage of the iPhone has caused immoderate to question the representation helium has built. Some comments person included: “Wolf Warrior manager uses Apple’s product? Why not usage Huawei’s phone?” “It doesn’t substance what helium uses successful private, but the awards ceremonial is afloat of cameras.” “Patriotism is simply a business.” Though 1 chimed successful and wrote, “Ninety percent of the stars connected this signifier usage iPhones.”

Doubts astir the unqualified spokesperson person besides happened to Chinese vocalist and histrion Wang YiBo. At Chinese PC elephantine Lenovo’s property league connected November 7, erstwhile the big asked Wang to stock Lenovo’s products helium usually uses, helium replied “iPad”.

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