Does anyone ever read a video description? Here’s my take 👇
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Yes, but only if the first two lines are convincing them to do so, which it obviously did for you right now…
This is the perfect example of how you should structure your emails as well to increase your reading rate and with that your conversion rate. The key for this is intriguing and exciting copy.
If you don’t know what copy is, google it! It’s basically the text that sells your product/service or leads potential customers to it. By using a framework like AIDA (Attention, Interest, Desire, Action) you can structure your writing in a way that increases probability of closing a customer or a deal.
There are two ways to write copy, you write it yourself or it gets written for you. If you want to learn how to write copy that converts, I got you covered.