Fast-Fashion Giant Shein Explores Becoming Online Marketplace - WSJ - The Wall Street Journal

SINGAPORE—Shein, 1 of world’s largest online manner retailers, is exploring moving beyond its accepted concern of selling its ain marque apparel into a marketplace level that volition alteration different merchants to merchantability straight to customers, according to a memo to investors viewed by The Wall Street Journal.

The fast-growing company, present based successful Singapore, is besides diversifying its proviso concatenation distant from China, wherever Shein was founded. It has started manufacturing successful Turkey since midsummer, and has leased and operated warehouses successful Poland to store merchandise and vessel to customers successful Western Europe, according to the memo.